Hot topics on marine marketing best practices and marine marketing news in 2014
What best practices are marine marketers most interested in? What topics are dealers, marinas, suppliers and other marine businesses reading the most?
As we wrap up the end of the first full year for MarineMarketingTools.com, its a good time to take a look back at 2014 and see what topics are resonating most with readers. Many of these best practice articles represent some of the biggest trends in marine marketing – like marketing to millennials or being more effective with social media marketing.
We also look at what news articles were the most popular in 2014 to see what type of marine marketing news marine businesses find useful. Although this site is not meant to be a news coverage site, write-ups on marine marketing accomplishments and other newsworthy marketing events in the boating industry can be a helpful resource for new ideas and strategies we can leverage in our own plans.
Hot Topics?
Popular content categories continue to be focused on marine marketing best practices for new ideas – but also basic tips and advice on how to better reach your target boating audience.
As a collaborative site meant to share many ideas and strategies – we continue to accept new regular contributors to Marine Marketing Tools that are able to offer a fresh perspective on a variety of marine marketing topics.
Interested in what boating lifestyle articles were hot in 2014? There’s a link to a top 10 list from the boating lifestyle site BoaterLifeOnline.com at the end of this post.
So whether you are interested in which topics appeal most to marine businesses, or you are just looking for some good marine marketing best practice articles to peruse from last year, you’ll want to check out these top 10 marine marketing round-up lists.
Top 10 Marine Marketing Best Practice Articles in 2014
#1 – Content Marketing Ideas for Your Boating Business
by Diane Seltzer
Simple ways to start a content marketing strategy that attracts and engages boaters >>READ MORE
#2 – Creative Ideas for Branded Promotional Merchandise at Your Marine Store
by Diane Seltzer
Stock up on new logo designs and promotional items that appeal to boaters to boost your revenue and promotions >>READ MORE
#3 – Why the Selfie is a Powerful Marketing Tool in Boating
by Diane Seltzer
The selfie photo craze can generate mobile brand impressions and viral buzz, making it the perfect on the water promotional idea for marine businesses >>READ MORE
#4 – You Can’t Afford To Stay Away: Why You Must Offer Customer Service Through Social Media
by Jennifer Reid
Make your boating business stand out from the crowd by SOCIALLY caring for your customers. >>READ MORE
#5 – Getting Younger Boaters Hooked on Boating
by Diane Seltzer
Communicating the boating lifestyle with marketing messages and ideas that appeal to younger demographics >>READ MORE
#6 – Social Media Comparison Chart for Boating Businesses
by Diane Seltzer
Compare social media marketing opportunities to reach and engage boaters and marine businesses >>READ MORE
#7 – The Sailing Industry Tacks Towards Millennials
by James Nolan
Younger demographics are future targets for the sailboat industry, but there are shoals ahead >>READ MORE
#8 – Turning Boating Problems into Value-Add Products and Services
by Dana Russikoff
Create new opportunities and revenue streams for your marine business by identifying boater pain points and offering solutions to real problems >>READ MORE
#9 – New Affiliate Marketing Program for Marine Businesses
by Diane Seltzer
Marine Marketing Solutions launches a new all-marine affiliate network with opportunities for boating industry manufacturers and publishers >>READ MORE
#10 – Guide to Profitable Marine Marketing – 4 Part Series
by Thaddeus Kubis
In this new 4 part series “The Guide to Profitable Marine Marketing” I plan to share some of my expertise in integrated marketing and hope to guide you through the process of developing a more profitable marketing plan. >>READ MORE
Top 10 Marine Marketing NEWS Articles in 2014
#1 – Discover Boating Shares 2014 Marketing Plan Details
Integrated marketing plan includes strategies and tactics to build awareness for boating and connect consumers to boat manufacturers >>READ MORE
#2 – Boat Builders Launch New Year Winter Sales Promotion Events
Manufacturers like Sea Ray, Grady-White, Boston Whaler and Bayliner entice buyers of new boat models with special winter sales and savings events >>READ MORE
#3 – SleepAfloat Launches New Marina Affiliate Program
Revenue sharing program offers marinas a cost-free way to grow business; allows boaters to offset expenses >>READ MORE
#4 – U.S. Coast Guard Releases National Recreational Boating Survey Report
NRBS report details North America boating participation and key boater demographic information based on 2012 data >>READ MORE
#5 – BoatNexus.com Introduces New Boat Name Generator Tool
New online “Boat-enator” tool uses proprietary algorithm technology to help boaters choose their perfect boat name >>READ MORE
#6 – 2014 IBEX Show Marketing Highlights
Recap of the 2014 International Boatbuilder Exhibition and Conference marketing efforts and award winners >>READ MORE
#7 – Discover Boating Shares 2014 Marketing Campaign Results
Campaign grew boating awareness and interest in U.S. and Canada delivering 1.8 million visitors to boat manufacturers [INFOGRAPHIC] >>READ MORE
#8 – PR Book by Marine Industry Marketer Featured in Soundings Trade Only
The book PR Tools to Toot Your Own Horn helps small businesses build low cost marketing strategies to do their own public relations >>READ MORE
#9 – SureShade Creates Sun Safety in Boating Infographic
Sun safety infographic uses boating stats to educate boaters on how to stay sun safe while boating >>READ MORE
#10 – Sunbrella Fabrics Launches New Perspective Web Video and Blog Series
Web-based design story series highlights versatility of product for design solutions at home, on the water and on an adventure >>READ MORE
Popular Boating Lifestyle Articles in 2014
What are boaters interested in? What boating lifestyle topics are the most popular right now?
BoaterLifeOnline.com also did a recap of the most popular boating lifestyle articles in 2014. The site has been around since 2009 and many of the articles continue to be popular year-after-year… so there’s a round-up of the top 10 articles of 2014 as well as the top 10 new articles.
Popular content categories continue to be focused on family boating, boating gear and boat gift ideas. Boaters are interested in advice on the best gear for their lifestyle – whether they are new or long-time boaters – as well as how to enhance their boating lifestyle.
>>Most Popular Boating Lifestyle Articles in 2014
