Boat Builders Launch New Year Winter Sales Promotion Events

new year boat savings events
photo courtesy of Boston Whaler

marketing planManufacturers like Sea Ray, Grady-White, Boston Whaler and Bayliner entice buyers of new boat models with special winter sales and savings events

Boat manufacturers are kicking off the 2014 boat buying season with promotional sales incentives designed to drive new boat sales.

While most boat manufacturers and dealers are offering “show only” sales incentives during the busy winter boat show season, many manufacturers are extending new boat sales incentives beyond the shows with limited time offers during the winter months to jump-start the 2014 buying season.

Here are some of the New Year winter sales promotions boat manufacturer are running for 2014:

sea ray new year sales event
photo courtesy of Sea Ray

Sea Ray New Resolutions Promotion

The Sea Ray Boats New Resolutions Sales Event from January 1 – March 31, 2014 with special pricing on select new models from 19 to 61 feet.

The promotion is available with participating dealers only and will include Sea Ray factory savings with additional discounts available to Sea Ray Club Owners or Costco Members. Buyers must enter their information to see specials savings by boat category in their area.

Grady-White special values
photo courtesy of Grady-White

Grady-White Special Values Event

Grady-White Boats is offering specials at winter boat shows and Grady-White dealerships now through March 31, 2014 with their Grady-White Special Values Winter Sales Event.

Special savings can be combined with the Yamaha’s Reliable Choice Sales Event for great savings toward a new Grady-White boat model.

Buyers can contact their local Grady-White dealer online to get details on special savings available.


new year boat savings events
photo courtesy of Boston Whaler

Boston Whaler New Year New Savings Event

January 1 through February 28, 2014, the Boston Whaler New Year New Savings Event will offer seasonal incentives on select Outrage, Conquest, Dauntless, Montauk and Super Sport models (excluding certain models).

Buyers can enter their information online to receive additional information and register to win an Apple iPad.

Complete promotional details can be found with local Boston Whaler dealers.

Bayliner bid deal promotion
photo courtesy of Bayliner

Bayliner’s Big Deal Promotion

Bayliner is offering boaters a chance to beat the summer rush with some of their best sales of the year during the Bayliner Big Deal Promotion.

Buyers are encouraged to start the “New Year in a big way” with big discounts, extended warranties and $0 down on some of Bayliner’s most popular models.

Featured discounts include $1000 factory savings on the new 175 Bowrider and $2500 factory savings on the new 215 Deckboat. The Big Deal promotion runs January 1 through February 28, 2014.

Are you offering special winters sales promotions for your boat line or marine business? Share details here in the comments below on how your boating business is jump-starting the 2014 boat buying season.

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