In February, the digital marketing and software agency “Dealership Tools” launched a new website tailored for the marine industry. Dealership Tools (DT) assists dealerships and brokerages to increase their boat sales through a combination of a new boat dealership website and specialized marketin[...]

Keep your social media content pipeline full with these boating photo and video content sources for social media sharing in the boating industry As a marketer in the boating industry, feeding the pipeline of good content to share on social media is always on my mind. I'm always on the search for [...]

Massachusetts Marine Trade Educational Trust releases new boating industry video and boating careers website with a focus on local marine jobs The Massachusetts Marine Trades Educational Trust, working with the Massachusetts Marine Trades Association (MMTA), just released a new video highlighting[...]

Optimize your local boating event attendance with these tips to ensure customer event invitations are sent at the right time to the right people Hosting an event is indubitably a great way to engage with your clients, as well as one of the best ways to drive traffic to your store and generate lea[...]

Keep connections with boat clients and prospects strong throughout the boating season and off-season with these call campaign tips for your boat dealership It’s proven that all of the top successful boat dealers across the world agree that staying in touch with your customers is crucial. Yet, how[...]

'Tis the season for shopping - if your product appeals to boaters, print or digital boat gift guides could be a big sales generator for your marine business As the holiday shopping season approaches, gift guides have become a popular way for shoppers to find gift ideas, while giving retailers inc[...]

Keyword optimization tips and SEO best practices for boating business websites - plus, suggestions for boat meta tag keywords Launching a new website feels a lot like that moment in the 1989 movie Field of Dreams when farmer Ray Kinsella mowed down a swath of corn to build a pristine baseball dia[...]

Optimizing your website for improved search engine results will help your boating business find new customers beyond boat shows Regardless of what industry you are in, you should be looking to improve your rankings in the search engines. Improving your rankings in the search engines can have a tr[...]

Brick and mortar marine retail stores with a physical location have a distinct advantage over online marine stores The pace of introduction of new technology has impacted the way we all think and act, either at a conscious or unconscious level. One of the impacts of technology is that the worl[...]

How to grow your new water sports business with digital marketing strategies that attracts the right customers for your boating business You have been an avid boater, jet skier, or wake boarder for years, and now you've turned your love for water sports into a business. While this path is a total[...]

Global marine marketing best practices to expand your boating business and pursue customers internationally The question of how best to present your boating company to the international market is more pertinent today than ever before.  The millennial consumers across the globe have been an enthus[...]

Discover Boating's "Vacation on Demand" campaign connects the kind of feelings and experiences that come with boating to feeling of being on vacation Discover Boating - the recreational boating industry's effort to increase boating participation - is focusing its 2017 campaign on introducing peop[...]