Keep your social media content pipeline full with these boating photo and video content sources for social media sharing in the boating industry As a marketer in the boating industry, feeding the pipeline of good content to share on social media is always on my mind. I’m always on the search for good photos and...
‘Tis the season for shopping – if your product appeals to boaters, print or digital boat gift guides could be a big sales generator for your marine business As the holiday shopping season approaches, gift guides have become a popular way for shoppers to find gift ideas, while giving retailers increased visibility to potential new...
Indianapolis boat dealer expands boat showroom and local marketing to grow marine dealership These days boat dealers need to differentiate themselves in their product offering and marketing for their dealership to stand out in their local markets. Finding a successful niche can include everything from how you present your showroom to boaters to how you market your dealership locally....
Start the year with an integrated marine marketing plan that clearly outlines your business objectives and the marketing strategies & tactics you plan to use to achieve them A version of this article originally appeared on Small Business Marketing Tools An annual marketing plan helps keep your marine business on track with goals and objectives for the...
16 Instagram posts and images in boating that capture the Christmas holiday spirit in a very nautical way Most businesses in the boating industry will send out some type of e-greeting for Christmas and Holiday wishes. An e-greeting is an easy way to share your holiday message via email and, of course, on social media....
Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, commissioned a comprehensive study on first-time boat buyers in an effort to improve the industry’s pipeline of boat buyers. Initial results of the study was shared at the 2016 IBEX Boatbuilders Exhibition and Conference revealing...
How social media pay to play is driving more businesses back to email marketing A version of this article originally appeared on Small Business Marketing Tools Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so-called free marketing opportunities on social media sites like...
Discover Boating shares tips and resources for sharing posts on Facebook as part of social media series for boating industry Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, has been leading the industry with best practices in marine marketing. They...
If you are running a business in the recreational boating industry – marina, boat dealer, boating product or service – your number one marketing goal is certainly to reach more boaters. more BOATERS = more LEADS = more SALES. Although social advertising like Facebook or Instagram with enhanced targeting capabilities have given advertisers more options, reaching...
NautiGirl Brands trademark battle with Nautica demonstrates importance of a strong brand and trademark strategy for small businesses As a marketer, I know that a strong brand is one of the most valuable assets of a business. We carve out a unique niche in the market, develop a brand identity, grow a brand presence and then we must protect it....