In the past year or two, there have been so many articles about who we should—as an industry —be reaching out to as far as target buyers go. We’ve been targeting my group, the Millennials, as if we are going to be a huge buyer in the next couple of years. Let’s face reality—we’re not...
Forget millennials – we should be courting an even younger generation to fill the gap for future workers in the boating industry There’s a huge thought that’s been on my mind the last few months, and after visiting IBEX, I feel as if I need to address it. Should our main focus really be on millennials...
Takeaways for boating businesses to attract and engage the millennials demographic A version of this article originally appeared on SBMarketingTools.com Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order to...
IBEX Marine Millennials supports the next generation of marine industry leaders under the age of 35 The International Boatbuilders and Exhibition Conference (IBEX), has created a new program called IBEX Marine Millennials aimed at nurturing the next generation of professionals in the boating industry. The program will kick off at the 2015 IBEX event held...
Younger demographics are future targets for the sailboat industry, but there are shoals ahead One of the highlights of the Miami boat show for those in the sailboat industry is The Sailing Market STATE OF THE INDUSTRY presentation by Sally Helme, Group Publisher of Cruising World and Sailing World, the sailing brands of Bonnier Corp.’...
Communicating the boating lifestyle with marketing messages and ideas that appeal to younger demographics The problem of the aging or “graying” boater demographic is a known challenge for the boating industry. We know that we need to lure in a new generation of boaters for the industry to continue to grow and thrive. Just take...
Are economic drivers like housing the right indicators when courting younger boaters… or does the boat buying and selling process need to change for a new generation? Quite often our industry compares boats and their ownership to other big ticket items like automobiles and houses and makes assumptions accordingly. If we hold those assumptions as...
Luring in a new generation of boaters to fill the void from aging boater demographics There used to be a time when your kids finished college, your mortgage was paid off and you bought a boat. Those days are gone. Generational change is happening to the recreational boating industry. Baby Boomers (those born between 1946...