Stock up on new logo designs and branded marine store merchandise that appeal to boaters to boost your revenue and promotions
Every season boaters cruise to their favorite destinations and enjoy picking up a souvenir from their getaway. In fact, there are even destinations on the water that are so well known for their annual t-shirt designs that picking up a shirt has become a reason to make the location a cruising stop every year.
Take a look at your current merchandise, either online or in your marine or ship's store, and ask yourself – is there anything new and interesting for boaters this year? Repeat boater clientele want to see something new each season. There is nothing more annoying than visiting a gift shop or marine store and seeing the same old tired items year after year.
Branded merchandise has multiple benefits… it gives you a few extra dollars in revenue and it offers free advertising as boaters often proudly display your branded merchandise everywhere they go. Transient boaters picking up your branded merchandise can extend your promotional reach even further. What better way to promote your marina then let your customers express their endorsement by displaying your logo?
Get Creative with Your Logo and Designs
The right design should reflect your boating brand. While you may not want to change your logo for the sake of a design, you can certainly complement it or have fun with it by getting creative.
One of the easiest ways to spice up your merchandise is to create a new design with your company or marina logo. Showcasing your standard logo in a new design can be very appealing to your loyal repeat customers. A small investment in creating a new design each year can create some nice promotional buzz in your local boating market… and boost sales for promo items in your marina store.
Pick Unique Branded Merchandise that Boaters Want
Whether you are using your standard logo or a special design, be sure to select merchandise that people – specifically boaters – will want to buy and use.
Some good basic promotional products that appeal to boaters are:
- T-shirts and tanks (don’t forget sizes and styles for kids and women!)
- Hats and sun visors
- Boat flags
- Can or bottle koozies
- Coffee mugs or drink tumblers
- Sunglass straps
- Bottle openers
- Beach towels
One of the best ways to cost-effectively create your own branded merchandise is to use Print On Demand.
We recommend checking out Printify - you carry no inventory and only pay for production when there's an order. You can set up a free Pop-up shop, or integrate with Shopify, WooCoommerce or even a TikTok shop!
