‘Tis the season for shopping – if your product appeals to boaters, print or digital boat gift guides could be a big sales generator for your marine business As the holiday shopping season approaches, gift guides have become a popular way for shoppers to find gift ideas, while giving retailers increased visibility to potential new...
You may have heard this fact before, but over 90% of boat shoppers begin their search online. This means that their first impression of your vessel is through a simple set of photographs. As a boat broker you’ve undoubtedly already put time and energy into preparing your boat for listing. Now, the most important thing...
If you are running a business in the recreational boating industry – marina, boat dealer, boating product or service – your number one marketing goal is certainly to reach more boaters. more BOATERS = more LEADS = more SALES. Although social advertising like Facebook or Instagram with enhanced targeting capabilities have given advertisers more options, reaching...
The difference between native advertising and sponsored content, and advertising opportunities for the boating industry Brands in the boating industry are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise...
PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that are...
Creating a strategy to target a relevant boating audience and maximizing your Facebook return on investment If you manage a Facebook business page for your marine business then you already know about the “great fan drop-off”. Your Facebook posts don’t organically reach all your fans anymore unless you pay to “boost” them. Unpaid status updates...
Marine Marketing Solutions launches a new all-marine affiliate network with opportunities for boating industry manufacturers and publishers Many marine businesses are looking for more efficient ways to grow their business, build their brand and find new sales channels. And it can be particularly challenging for small businesses to find and grow new business connections. The...