Keep your social media content pipeline full with these boating photo and video content sources for social media sharing in the boating industry As a marketer in the boating industry, feeding the pipeline of good content to share on social media is always on my mind. I’m always on the search for good photos and...
Industry Leaders and Experts Discuss All Things Boating in New Anchors Aweigh Boating Podcast, Spotlighting Recreational Boating and Share Access Options Anchors Aweigh, a podcast for aspiring through experienced boaters, has recently launched and is available to listeners via iTunes and Google subscription. Anchors Aweigh features in-depth conversations with boating experts and industry leaders who...
16 Instagram posts and images in boating that capture the Christmas holiday spirit in a very nautical way Most businesses in the boating industry will send out some type of e-greeting for Christmas and Holiday wishes. An e-greeting is an easy way to share your holiday message via email and, of course, on social media....
Discover Boating shares tips and resources for sharing posts on Facebook as part of social media series for boating industry Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, has been leading the industry with best practices in marine marketing. They...
Over the past week, you’ve likely encountered countless social media posts, press releases and website updates from the Miami Boat Show. All of this sharing and posting has been great, however there have been a few that stood out from the others. Coming up with ideas for making an attention grabbing digital media campaign can...
Part 2 in a series on Periscope marketing for the boating industry One of the nicest things about doing a two-part article about Periscope like this is that I don’t have to spend half of the article explaining just what Periscope actually is since I’ve already explained it in part one… A quick recap will...
Social media may be nothing new, but it’s fair to say that it is often widely underused and misunderstood by many SMEs and marine businesses. By its very nature social media is both social and extremely mobile, making it a great way for marine businesses to target yacht crew, key decision-makers and the supporting businesses. But...
Is the boating industry ready to use Periscope for live video broadcasts at boat shows? Part 1 in a series on Periscope marketing for the boating industry As I write this, the Fort Lauderdale International Boat Show – quite literally the largest boat show in the world- is only a few days from welcoming an...
OEMs tap into viral reach of video and social media to expand the reach of new boat model debuts Many boat builders are starting to recognize that online marketing tools like video combined with the accessibility of social media can be a very effective alternative to the traditional use of boat shows for new model debuts. By debuting boat models...
New interactive cards improve on annotations, providing additional in-video promotional opportunities on desktop or mobile YouTube has proven to be a valuable marketing tool for the boating industry… and continued improvements in functionality only add to its appeal as a marketing platform. YouTube is the perfect way for dealers to showcase new boats, for marinas to...