Massachusetts Marine Trade Educational Trust releases new boating industry video and boating careers website with a focus on local marine jobs The Massachusetts Marine Trades Educational Trust, working with the Massachusetts Marine Trades Association (MMTA), just released a new video highlighting the boating industry, with a focus on industry jobs in Massachusetts. The video will...
Category: Websites
Keyword Optimization Tips | How to Drive Traffic to Your Boating Website
Keyword optimization tips and SEO best practices for boating business websites – plus, suggestions for boat meta tag keywords Launching a new website feels a lot like that moment in the 1989 movie Field of Dreams when farmer Ray Kinsella mowed down a swath of corn to build a pristine baseball diamond — all because...
5 Reasons Why the Boating Industry Should Seek New Customers on Search Engines
Optimizing your website for improved search engine results will help your boating business find new customers beyond boat shows Regardless of what industry you are in, you should be looking to improve your rankings in the search engines. Improving your rankings in the search engines can have a tremendously positive impact on your business. Below,...
Local SEO and What You Need to Know
Three easy local search tactics to add to your digital marketing The search engine landscape is changing, and relying on old search engine optimization methods just doesn’t cut it anymore. Over 50% of Google searches take place on a mobile device, and 30% of these mobile searches are looking for something local. Google’s goal is...
3 Key Components for a Strong Online Destination
Your website is the first impression many of your customers will have of your dealership, and in many cases it can be the deciding factor for whether they decide to shop with you. According to Forrester Research, 50% of potential sales are lost because online shoppers can’t find information. That’s a huge number of sales...
What are Keywords and Why are They Important to My Marine Business?
When getting stuck into your digital marketing and looking at your website’s search engine optimisation (SEO), you may keep hearing the terms ‘keywords’ and ‘keyphrases’, but what are these and how do they relate to your marketing strategy? Yachting Pages presents a guide to keywords and phrases, offering insight into choosing and implementing keyterms into...
Simple SEO Tips for Marine Marketers: Ensuring your Boating Business is Found Online
3 Strategies for better SEO to increase website traffic for your boating business You may have worked hard to establish your marine business, and to populate your website with informative content, but what use is this if your end users cannot find your business easily in online search? With the marine industry throwing up some...
Simple Steps to Optimize Web Images and Photos
Stunning imagery combined with exceptional content, makes for a great business website, with images and photography helping to create beautiful web pages that showcase products and services effectively. The marine and boating industries offer up some stunning photography opportunities – from showcasing beautiful yachts and boats to amazing waterfront destinations. When you post these images...
Web Design and Usability Checklist for Marine Businesses
Ample time and money will go into the design and testing of any new business website, but there are a few considerations that marine and shore support businesses should include to ensure that they are optimized if they are targeting boaters and users on the move. Here’s a basic web design and usability checklist developed especially...
7 Essential Pages to Include in Your Marine Business Website Design
Whether you’re creating your first business website to target the marine industry, or redesigning your website to achieve new goals, there are some essential web pages to include in your new marine website design that will ensure your target audience in the marine industry (primarily boaters) is getting exactly what they need from their online queries. 7...