How to grow your new water sports business with digital marketing strategies that attracts the right customers for your boating business You have been an avid boater, jet skier, or wake boarder for years, and now you’ve turned your love for water sports into a business. While this path is a total dream for any...
Global marine marketing best practices to expand your boating business and pursue customers internationally The question of how best to present your boating company to the international market is more pertinent today than ever before. The millennial consumers across the globe have been an enthusiastic customer in boat shows and only best marketing practices will...
Start the year with an integrated marine marketing plan that clearly outlines your business objectives and the marketing strategies & tactics you plan to use to achieve them A version of this article originally appeared on Small Business Marketing Tools An annual marketing plan helps keep your marine business on track with goals and objectives for the...
It’s almost the end of December, the holidays will be here and gone before we know it, and what we’ll be left with is a brand new year which means a brand new start. Out with the old, and in with the new A new president will be taking the helm in 2017—and, just like...
Charting a Course to Success and Profitability within the Marine Industry In my opinion, marine marketers can enhance their success rate by integrating into their efforts lessons learned from sailing/boating, training and experience. Sailing and marketing are both processes based on a myriad of defined, repetitive, and creative decisions and, in part, utilize the same...
Why boating businesses should still be using traditional marketing techniques along with social media and online marketing Traditional marketing can be used by marine marketers in the boating industry. Nowadays, boating businesses continue to hear about how important a strong presence on social media is for a business in the boating industry to utilize. A majority...
Promotional ideas for marine businesses to increase local sales and shopping opportunities during annual Small Business Saturday event A version of this article originally appeared on SBMarketingTools.com The 2010 launch of Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets. As an industry largely made up of...
Building up credit in your emotional bank account with customer relationships In business, it is useful to remember two key aspects of sales and marketing: Our customers buy solutions rather than products and services. What I mean by that is if somebody goes into a hardware store and buys a drill, it is because they want...
Profit from what you have learned: Knowing your numbers means to understand the potential for success of your marketing program (Article 4 in 4 part series) Over the past three installments of this profitable marine marketing series of articles, I provided an overview of marketing communications and the formula that has, for me, been a...
Know the value of media – positive or negative – for your integrated marketing efforts (Article 3 in 4 part series) In the past installments of this marine marketing article series we discussed knowing your market and your customer. To know both is, in a way, to love both. To show that love in your marketing...