Build your brand in the boating industry with marine marketing strategies and best practices that get your boating business noticed and remembered.
Using consumer buying psychology techniques to price and market your boat listings for faster sales A version of this article originally appeared on Yacht Sales Academy. Do you know which visual or psychological techniques to use to reduce the perception of your boat’s price? Perception determines reality in our lives. It can easily be influenced...
16 Instagram posts and images in boating that capture the Christmas holiday spirit in a very nautical way Most businesses in the boating industry will send out some type of e-greeting for Christmas and Holiday wishes. An e-greeting is an easy way to share your holiday message via email and, of course, on social media....
Stunning imagery combined with exceptional content, makes for a great business website, with images and photography helping to create beautiful web pages that showcase products and services effectively. The marine and boating industries offer up some stunning photography opportunities – from showcasing beautiful yachts and boats to amazing waterfront destinations. When you post these images...
You may have heard this fact before, but over 90% of boat shoppers begin their search online. This means that their first impression of your vessel is through a simple set of photographs. As a boat broker you’ve undoubtedly already put time and energy into preparing your boat for listing. Now, the most important thing...
NautiGirl Brands trademark battle with Nautica demonstrates importance of a strong brand and trademark strategy for small businesses As a marketer, I know that a strong brand is one of the most valuable assets of a business. We carve out a unique niche in the market, develop a brand identity, grow a brand presence and then we must protect it....
Tools of the trade for better on-water boat photography One of the nice things about marine marketing is that boating is a highly visual industry. When it comes to photography we have some great subjects to work with – beautiful boats, amazing outdoor landscapes and breathtaking waterways. Some may even call it sexy. In today’s highly...
How a strong brand and a strong patent on an innovative boat feature can give you distinct market advantage These days the boating industry buzz word is undeniably “innovation”. Boaters are demanding innovative features or services. Boat builders are responding to the demand by continually raising the bar with design features. And new ways of doing...
How boat brands and marine businesses are creating and sharing content using digital magazines, electronic catalogs and other online publications The use of digital publishing is becoming much more prominent and attainable for businesses of all sizes. Digital publishing platforms are cost-effective, accessible across multiple devices and can provide a new level of user engagement...
Free and easy tools to design a simple infographic for your business and promote it online A version of this article originally appeared on SBMarketingTools.com Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend to have a long shelf life. Derived from the terms “information graphics”, infographics...
Telling the story of your boating business can help build a stronger brand bond with your customers and the industry If you are a longtime boater like me, then you have likely heard a lot of great stories on the dock. The story about the time your friends anchored out for the weekend and braved...