Industry Leaders and Experts Discuss All Things Boating in New Anchors Aweigh Boating Podcast, Spotlighting Recreational Boating and Share Access Options Anchors Aweigh, a podcast for aspiring through experienced boaters, has recently launched and is available to listeners via iTunes and Google subscription. Anchors Aweigh features in-depth conversations with boating experts and industry leaders who...
Much like the American automotive industry, boat manufacturers rely heavily on a strong network of suppliers with innovative product lines that help advance boat building and accelerate growth in the U.S. recreational boating industry. Today’s boaters are demanding the latest innovations as they invest in boats and boating accessories… and this desire has created a...
Over the past week, you’ve likely encountered countless social media posts, press releases and website updates from the Miami Boat Show. All of this sharing and posting has been great, however there have been a few that stood out from the others. Coming up with ideas for making an attention grabbing digital media campaign can...
More boat builders are offering “sneak peeks” with regional boat shows & social media to move up the timeline for sales & marketing of new boats Debuting new innovative boat models is big business in the boating industry. New boat designs are often years in the making and builders have a lot riding on a successful...
Prepare your team to get the most value out of your boat show exhibit investment Many organisations and individuals invest large amounts of money on stands and resources at exhibitions. If you are one of these organisations or individuals, are you really getting value for money, or are throwing money down the drain? Every year,...
Marine businesses that host safety checks help keep boating clients safe while building customer loyalty As a marina or boatyard, demonstrating your commitment to issues that matter most to boaters – like waterway preservation, boating regulations and boat safety – shows that you are a business that cares and backs it up with real actions. Boaters have many choices for marine services –...
SureShade joins National Safe Boating Council to raise awareness for sun safety issue SureShade, the U.S. based designers and manufacturers of retractable shade systems, has announced they have joined National Safe Boating Council (NSBC) to raise awareness and promote sun safety in recreational boating. Their announcement as members of NSBC makes them the first member...
Resources for marine businesses to get on board with promoting safe boating week and throughout boating season – with links to share on social media (updated for 2016) Every year the recreational boating industry joins forces to recognize and emphasize the importance of safe boating practices during National Safe Boating Week. The week-long promotion serves...
The book PR Tools to Toot Your Own Horn helps small businesses build low cost marketing strategies to do their own public relations When marine industry marketer Diane Seltzer (founder of Marine Marketing Tools and marketing director for retractable boat shade company SureShade) won a Small Business Book Award for her new PR book, it...
Make your boating business stand out from the crowd by SOCIALLY caring for your customers. Years ago, if you offered support to customers through social media, they were pleasantly surprised. Now, if you don’t respond to customers where THEY are, you receive a “black mark” in their eyes. Don’t be afraid, customer service on social...