Create valuable marine content to showcase your expertise, reach more boaters and build authority in your boating business niche Whether you’re building an audience on social media, creating a website, or posting a listing on a classifieds site, content is key. Content attracts customers, enhances search results for your business, and most importantly builds your...
Optimize your local boating event attendance with these tips to ensure customer event invitations are sent at the right time to the right people Hosting an event is indubitably a great way to engage with your clients, as well as one of the best ways to drive traffic to your store and generate leads. Say...
Keep connections with boat clients and prospects strong throughout the boating season and off-season with these call campaign tips for your boat dealership It’s proven that all of the top successful boat dealers across the world agree that staying in touch with your customers is crucial. Yet, how do you call them without annoying them?...
Brick and mortar marine retail stores with a physical location have a distinct advantage over online marine stores The pace of introduction of new technology has impacted the way we all think and act, either at a conscious or unconscious level. One of the impacts of technology is that the world of retail is changing...
Discover Boating’s “Vacation on Demand” campaign connects the kind of feelings and experiences that come with boating to feeling of being on vacation Discover Boating – the recreational boating industry’s effort to increase boating participation – is focusing its 2017 campaign on introducing people to boating and building a pipeline of first-time boat buyers. The strategy...
Indianapolis boat dealer expands boat showroom and local marketing to grow marine dealership These days boat dealers need to differentiate themselves in their product offering and marketing for their dealership to stand out in their local markets. Finding a successful niche can include everything from how you present your showroom to boaters to how you market your dealership locally....
Rethink your marine marketing with a focus on getting butts onto and into boats The end result of nearly every advertising, marketing, or sales promotion effort, using digital or legacy-based media is to “sell something.” Retailers need to get bodies to fill clothing lines, fill their bellies, or cover their feet with socks, shoes, and...
One of the hot topics of 2017 for businesses will be Inbound Marketing. The inbound philosophy is a strategy that earns and nurtures new customers by providing amazing user-generated content with a little side of strategy and technology. Spoiler Alert: The marine dealers that become familiar with this concept will rocket past their competitors. Let’s...
Using consumer buying psychology techniques to price and market your boat listings for faster sales A version of this article originally appeared on Yacht Sales Academy. Do you know which visual or psychological techniques to use to reduce the perception of your boat’s price? Perception determines reality in our lives. It can easily be influenced...
Nurturing your boat dealer leads can be the difference between driving sales and losing potential customers At the end of the day, the goal for your boat dealer marketing strategy is to drive sales, and generating and nurturing leads is a key part of the process. Collecting information from shoppers who are interacting with your...