About Marine Marketing Tools

Marine Marketing Tools (MMT) is dedicated to growing your business in the boating industry.

We created MMT to fulfill a need for more marketing resources to help growing small businesses in boating. While there are many big players, the vast majority of boating industry is made up of smaller businesses that support it - boat dealers, marinas, small boat builders, marine suppliers, boating product manufacturers and boating service providers.

Our site focuses on how to leverage easy-to-use marketing & growth tools to compete and grow, along with straight-forward marketing ideas and strategies based on first-hand expertise marketing to boating consumers.

Bridging a Passion for Marketing & Boating

Marine Marketing Tools is run by Diane Seltzer - a 30 year marketing veteran, award-winning author, marine marketing professional and long-time avid boater.

She founded Marine Marketing Tools to bridge her passions of marketing and boating by creating a site that would be devoted to growing the many small businesses in the boating industry.

With a diverse business background ranging from advertising account management to corporate marketing and marketing consulting, Diane offers a unique perspective on marketing strategies and implementation.

Her expertise in marine marketing began as the marketing director for a marine sunshade system manufacturer for over 10 years, contributing to the growth of both the brand and product segment. In 2021-2023 she served as CMO & co-founder for an electric boat startup, and now runs the network of boating lifestyle sites.

Diane is a recipient of the 2020 Women Making Waves by Boating Industry Magazine recognizing women leaders in the marine industry, and has been featured in numerous boating industry publications in the U.S. and internationally.