Reference guide to when to post on Facebook, Twitter, Instagram, Pinterest or LinkedIn for the most views and clicks If you manage your own social media accounts for your business, you are most likely struggling for the best results. With so many accounts to manage – Facebook, Twitter, Instagram, LinkedIn – it can be a challenge...
Category: Social Media
Social Media Comparison Chart for Boating Businesses
Compare social media marketing opportunities to reach and engage boaters and marine businesses With so many social media sites available these days, it may be hard to decide where to focus your efforts (or even how to focus your efforts). Demographics and marketing opportunities are not the same for each social media site, and your social media...
Boosting Facebook Posts to Reach More Boaters
Creating a strategy to target a relevant boating audience and maximizing your Facebook return on investment If you manage a Facebook business page for your marine business then you already know about the “great fan drop-off”. Your Facebook posts don’t organically reach all your fans anymore unless you pay to “boost” them. Unpaid status updates...
Why the Selfie is a Powerful Marketing Tool in Boating
The selfie photo craze can generate mobile brand impressions and viral buzz, making it the perfect on the water promotional idea for marine businesses The enormous growth of using smartphones to take photos on the go, combined with popular social media sites like Facebook and Instagram, has resulted in the selfie trend becoming a mainstream...
Measure Social Media ROI with a Smile… WHAT?
Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...
You Can’t Afford To Stay Away: Why You Must Offer Customer Service Through Social Media
Make your boating business stand out from the crowd by SOCIALLY caring for your customers. Years ago, if you offered support to customers through social media, they were pleasantly surprised. Now, if you don’t respond to customers where THEY are, you receive a “black mark” in their eyes. Don’t be afraid, customer service on social...
Using Instagram to Create Buzz at Boat Shows
Tips on how to expand your social media presence with Instagram by sharing real-time photos at boat shows Until recently, I resisted adding the photo sharing site Instagram to my ever-growing list of social media accounts. The list of “must-have” social media tools seems to be getting longer and longer… and adding Instagram just felt...
Using #Hashtags On Social Media: From Hate to Appreciate
Confessions from a Former Hater on Why YOU Should Be Using #Hashtags Hello. My name is Jen and I am a former Hashtag Hater. Like so many others, I found them incredibly annoying and couldn’t help but cringe at the sight of them in posts from my Facebook friends. What was my reasoning? THIS ISN’T...
Blogging: Keep It Simple, but what DOES that mean?
Blogging can seem very daunting and time consuming and most business owners don’t know where to begin… The best place to begin would be to Keep It Simple… But what does that mean? I was recently asked to start contributing to MarineMarketingTools.com and immediately I asked myself ‘What do I write about’? Yes, silly question,...
Tweeting Live Updates from Boat Shows with Twitter
How to use hash tags on Twitter to share real-time updates, photos and videos at boat shows to create buzz with exhibitors, attendees and the marine industry Twitter has become a popular tool for communicating and promoting businesses and products during trade shows and events across many industries. Using unique event “hash tags”, large consumer...