social media comparison chart

Social Media Comparison Chart for Boating Businesses

Compare social media marketing opportunities to reach and engage boaters and marine businesses With so many social media sites available these days, it may be hard to decide where to focus your efforts (or even how to focus your efforts). Demographics and marketing opportunities are not the same for each social media site, and your social media...

facebook boost posts to boaters

Boosting Facebook Posts to Reach More Boaters

Creating a strategy to target a relevant boating audience and maximizing your Facebook return on investment If you manage a Facebook business page for your marine business then you already know about the “great fan drop-off”. Your Facebook posts don’t organically reach all your fans anymore unless you pay to “boost” them. Unpaid status updates...

shady selfie promotion

Why the Selfie is a Powerful Marketing Tool in Boating

The selfie photo craze can generate mobile brand impressions and viral buzz, making it the perfect on the water promotional idea for marine businesses The enormous growth of using smartphones to take photos on the go, combined with popular social media sites like Facebook and Instagram, has resulted in the selfie trend becoming a mainstream...

social media ROI in boating

Measure Social Media ROI with a Smile… WHAT?

Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...

instagram at boat shows

Using Instagram to Create Buzz at Boat Shows

Tips on how to expand your social media presence with Instagram by sharing real-time photos at boat shows Until recently, I resisted adding the photo sharing site Instagram to my ever-growing list of social media accounts. The list of “must-have” social media tools seems to be getting longer and longer… and adding Instagram just felt...

Using #Hashtags On Social Media: From Hate to Appreciate

Confessions from a Former Hater on Why YOU Should Be Using #Hashtags Hello. My name is Jen and I am a former Hashtag Hater. Like so many others, I found them incredibly annoying and couldn’t help but cringe at the sight of them in posts from my Facebook friends.  What was my reasoning? THIS ISN’T...

Blogging: Keep It Simple, but what DOES that mean?

Blogging can seem very daunting and time consuming and most business owners don’t know where to begin… The best place to begin would be to Keep It Simple… But what does that mean? I was recently asked to start contributing to MarineMarketingTools.com and immediately I asked myself ‘What do I write about’? Yes, silly question,...

boat show live tweets

Tweeting Live Updates from Boat Shows with Twitter

How to use hash tags on Twitter to share real-time updates, photos and videos at boat shows to create buzz with exhibitors, attendees and the marine industry Twitter has become a popular tool for communicating and promoting businesses and products during trade shows and events across many industries. Using unique event “hash tags”, large consumer...

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