The Recreational Boating and Fishing Foundation (RBFF), along with RBFF’s Hispanic marketing firm, Lopez Negrete Communications, has released results of a new research study on Hispanics and boating. The Hispanic Boating Path to Purchase Research, which was commissioned by RBFF to learn more about Hispanic attitudes and motivations, challenges and barriers to boating, also reveals...
Boat dealers can list boats for sale and receive leads at no charge for 30 days Moreboats.com, the leading pay-per-lead boating marketplace, announced the launch of a 30-day boat listing trial. Starting March 2, boat dealers are able to list their entire inventory and receive inquiries from prospective buyers at no charge during the trial...
New generic top level domains (gTLD) for boating and yachting to be managed by Dominon Marine Media Dominion Marine Media (DMM), a division of Dominion Enterprises, has announced they will play an integral role in the development of the internet generic top level domains (gTLD) for .yachts and the previously announced .boats. The introduction of the...
Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2014 during the 2015 Miami International Boat Show Industry Breakfast event. The “Neptune Awards for Marketing Excellence” honors marketing work from marine businesses based on categories defined by MMA. According to Wanda Kenton Smith, president of MMA (and...
SureShade.com optimized for desktop or mobile browsing with improved navigation, enhanced content features SureShade, the designer and manufacturer of patented telescoping sunshade systems, has a redesigned website that is responsive for an improved user browsing experience on any screen size or device. The newly designed SureShade.com website now features quick navigation links to view shade...
Hot topics on marine marketing best practices and marine marketing news in 2014 What best practices are marine marketers most interested in? What topics are dealers, marinas, suppliers and other marine businesses reading the most? As we wrap up the end of the first full year for MarineMarketingTools.com, its a good time to take a look...
DMM creates suite of tools to make social media for marine businesses faster, easier and more effective Dominion Marine Media (DMM), the division of Dominion Enterprises that operates YachtWorld, Boat Trader and boats.com, has create a new suite of social media solutions to help marine businesses manage their social media marketing efforts. The DMM Social media tools...
NSBC invites boaters and marine businesses to kick-off the holiday giving season with #GivingTuesday on December 2, 2014 The National Safe Boating Council (NSBC) announces that they will be part of a worldwide charitable call to action known as #GivingTuesday on Tuesday December 2, 2014. #GivingTuesday is a global day dedicated to giving back. On...
Campaign grew boating awareness and interest in U.S. and Canada delivering 1.8 million visitors to boat manufacturers [INFOGRAPHIC] Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, reports fiscal year 2014 (October 2013 – September 2014) campaign results grew both awareness and...
Virtual digital publications combine full page advertisements linked to a video, connecting boating enthusiasts with marine industry products BoatersTube.com (a site devoted to videos for the boating industry) and sister company, YachtingExpo, have teamed up to create and launch a new series of video linked digital buyers guides. These Virtual digital publications combine full page advertisements...