McCovey Cove in San Francisco Bay to be named #BoatboundBay was actually a joke aimed at creating publicity for #Boatboundbay Billions Promotion Boatbound, the San Francisco based peer-to-peer boat rental marketplace, recently announced that they have acquired the naming rights to a historic section of the San Francisco Bay. Previously known as McCovey Cove, named after legendary San Francisco...
Recap of the 2014 International Boatbuilder Exhibition and Conference marketing efforts and award winners The International BoatBuilders’ Exhibition and Conference (IBEX), owned and produced by Professional BoatBuilder magazine and the National Marine Manufacturers Association (NMMA), is the marine industry’s largest technical trade event. IBEX reports that this year’s show is sold out with 573 exhibiting companies...
NMMA creates toolkit of marketing materials to communicate and promote recreational boating industry issues The National Marine Manufacturer’s Association (NMMA) has released a new Advocacy Marketing Toolkit giving marine businesses resources and materials to promote issues important to the recreational boating industry. The new advocacy marketing resource center from NMMA has been added to nmma.org,...
“From Start-up to Standard” story chronicles company’s growth from product invention to market acceptance in the boating industry SureShade, U.S.-based designer and manufacturer of marine sunshade systems, has released their company growth story in a new 5 page PDF entitled “From Start-up to Standard”. The story gives a behind the scenes look at how a business...
Innovation in Life Jacket Design Competition seeks newest innovations and design ideas for life jackets The BoatUS Foundation has teamed up with Personal Floatation Device Manufacturers Association (PFDMA) and the National Marine Manufacturers Association (NMMA) to seek out the newest technologies and design ideas with the “Innovation in Life Jacket Design Competition”. Kicking off on August 21,...
Boating industry’s Discover Boating campaign opens casting call for season two of boater documentary series Discover Boating, the consumer awareness campaign run by National Marine Manufacturers Association (NMMA), is looking for the next stars to feature in their new documentary series. The Stories of Discovery documentary series, launched in early summer of 2014 , highlights...
New do-it-yourself tool provides affordable way to create mobile-friendly websites for businesses in boating industry Kyle Publications, owner of Great Lakes Scuttlebutt magazine, in partnership with Marine Marketing Solutions™, has announced the launch of a new mobile website maker Marine Mobility™. Marine Mobility is an easy-to-use mobile website platform that enables marine businesses to create premium mobile...
Sun safety infographic uses boating stats to educate boaters on how to stay sun safe while boating SureShade, the U.S. based designer and manufacturer for retractable shades for boats, has created a new infographic educating boaters on the importance of sun safety in recreational boating. Entitled “Sun Safety in Boating”, the new infographic is the...
New dynamic website features improved navigation, better search functionality, social media interactivity and quick access to content The USA Water Ski Foundation has announced the launch of a new website on July 1, 2014 that will support water skiing and all towed water sports in the United States. The new USA Water Ski Foundation website will feature improved navigation, better search...
Website build a boat program lets boat buyers create and customize their ideal Monterey Boat Monterey Boats, a leading independent boat manufacturer, has announced a newly redesigned web-based tool that lets boat buyers build a Monterey per their specifications. The redesigned web tool functions much like similar tools found on car manufacturer websites. Buyers select a...