Virtual digital publications combine full page advertisements linked to a video, connecting boating enthusiasts with marine industry products
BoatersTube.com (a site devoted to videos for the boating industry) and sister company, YachtingExpo, have teamed up to create and launch a new series of video linked digital buyers guides. These Virtual digital publications combine full page advertisements linked to a video of the product in action on BoatersTube.com.
This powerful combination provides specific product information to boating enthusiasts and gives them the elements of sight, sound and motion, essential ingredients of brand awareness, preference and, ultimately, sales.
Boaters can browse through the buyer’s guide virtual publication and when they see a product that interests them they simply click on the ad and link directly to a video on BoatersTube.com. Videos can be product demonstrations, showcases, testimonials or anything that the marine business wishes to create.
The buyers’ guides are compatible with iPhone and iPad, plus PC’s and Mac’s.
“Taking a static ad and giving it life is what this initiative is all about,” said Richard Schoen, president, BoatersTube LLC., when making the announcement. “Every company in the industry has such ads. Adding sight, sound and motion to them at a remarkably attractive price makes a great deal of sense.”
First in the series will be the 2015 Boat Buyers Guide, set to go live in January 2015, and will feature new boats, engines, electronics, brokerage and more. Marine businesses can place a full page ad that is linked to a video hosted on BoatersTube.com for only $200. The deadline for materials in the first issue is December 15, 2014.
The cost of the ad covers the cost of the video upload and the creation of the advertiser’s community entry on BoatersTube.com. Ad creation is completed by marine businesses. Distribution of the guide will be via a combination of prominent positions on BoatersTube, social media promotions (including Facebook, Twitter, LinkedIn), existing BoatersTube “fans” plus the advertisers in the guides can send links to the issue to their own mailing list/fan bases.
The second issue in the digital buyer’s guides series, Charters, Destinations & Marinas, will go live April 2015.
BoatersTube was developed to bring boating enthusiasts and the recreational marine industry together through video where viewers can pick the boats and products they want to learn about without their attention being diverted. The new digital buyers guides serve as an extension of the site by showcasing advertisers in a magazine format that is designed to appeal to boating enthusiasts looking to purchase marine products.
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