BoatUS Foundation releases a how-to-guide for establishing and promoting marine businesses as life jacket loaner sites The BoatUS Foundation, a national leader promoting safe, clean and responsible boating, aims to make it easier for marinas and other marine businesses to run an effective life jacket loaner program for their local boating community. Life Jacket...
IBEX Marine Millennials supports the next generation of marine industry leaders under the age of 35 The International Boatbuilders and Exhibition Conference (IBEX), has created a new program called IBEX Marine Millennials aimed at nurturing the next generation of professionals in the boating industry. The program will kick off at the 2015 IBEX event...
Former Philadelphia Phillies Third Baseman and Skin Cancer Survivor to Promote “Sunscreen, Sunwear and SureShade is the Sensible Way to Boat” SureShade, the U.S. manufacturer of patented retractable sunshade systems for boats, has announced that they will be joining forces with Hall of Famer Mike Schmidt to help raise awareness the importance of sun safety in...
Marketing campaign strategies and objectives shared with boating industry stakeholders Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2015 marketing plan during a webinar to marine industry stakeholders on May 19, 2015. Led by Discover...
Boating Industry selects 50 products as best new innovations introduced in boating throughout 2014 In an annual quest for new products and innovations in boating, Boating Industry has released their list of the top new products in the boating industry for 2015, as selected by Boating Industry magazine editors. The extensive list of 50 top...
Boat brokers, dealers or builders now have access to a new course dedicated to selling more boats New online virtual boat show company Boat Show Avenue recently launched a new training program dedicated to marine sales professionals called “The 30 Secrets to Boat Sales” via its sales blog on Yacht Sales Academy. This initiative...
My-Villages unveils new brand name – MyTaskit – uniting its two leading solutions to help marine businesses increase customer loyalty, improve efficiency & gain competitive advantage My-Villages, provider of the easiest to use and most complete task sharing and coordination platform for consumers and businesses, has unveiled MyTaskit Pro, a new brand, name and solution...
How to use Discover Boating vault of boating videos for marine businesses to promote boating Videos can be a great tool to showcase boating and educate people on different aspects of boating in an interactive and engaging way. Videos are easy to share or embed into your website and use as part of an overall content...
52 ideas from some of the best boat dealers in the North America for sales, marketing, customer satisfaction and dealer service The 2015 “Best Ideas” white paper, published by Boating Industry magazine and sponsored by Dominion Marine Media, offers a showcase of some of the best ideas gathered from dealers at the 2014 Marine Dealer...
The Recreational Boating and Fishing Foundation (RBFF), along with RBFF’s Hispanic marketing firm, Lopez Negrete Communications, has released results of a new research study on Hispanics and boating. The Hispanic Boating Path to Purchase Research, which was commissioned by RBFF to learn more about Hispanic attitudes and motivations, challenges and barriers to boating, also...