Tools to Establish and Promote Your Marina or Boating Business as a Life Jacket Loaner Site

BoatUS Foundation releases a how-to-guide for establishing and promoting marine businesses as life jacket loaner sites The BoatUS Foundation, a national leader promoting safe, clean and responsible boating, aims to make it easier for marinas and other marine businesses to run an effective life jacket loaner program for their local boating community. Life Jacket...

discover boating marketing plans

Discover Boating Shares 2015 Marketing Plans

Marketing campaign strategies and objectives shared with boating industry stakeholders Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2015 marketing plan during a webinar to marine industry stakeholders on May 19, 2015. Led by Discover...

MyTaskit Pro

The Boat Village and Dockmaster Rebrand Boating Service Platform as MyTaskit

My-Villages unveils new brand name – MyTaskit – uniting its two leading solutions to help marine businesses increase customer loyalty, improve efficiency & gain competitive advantage My-Villages, provider of the easiest to use and most complete task sharing and coordination platform for consumers and businesses, has unveiled MyTaskit Pro, a new brand, name and solution...

Hispanics in Boating Path to Purchase Infographics

RBFF Releases Hispanic Boating Path to Purchase Research [INFOGRAPHIC]

The Recreational Boating and Fishing Foundation (RBFF),  along with RBFF’s Hispanic marketing firm, Lopez Negrete Communications, has released results of a new research study on Hispanics and boating. The Hispanic Boating Path to Purchase Research, which was commissioned by RBFF to learn more about Hispanic attitudes and motivations, challenges and barriers to boating, also...