Revenue sharing program offers marinas a cost-free way to grow business; allows boaters to offset expenses SleepAfloat, a full service rental management company that specializes in renting boats for overnight accommodations, is announcing a new marina affiliate program that is designed to generate income for marinas and their slip holders. The new SleepAfloat Marina Affiliate Program...
Web-based design story series highlights versatility of product for design solutions at home, on the water and on an adventure Sunbrella® fabrics, manufactured and marketed by North Carolina based company Glen Raven, has launched a new story-telling content initiative aimed at highlighting the versatility of their product for offering design solutions in different aspects of life. Known...
Canadian new and used boat listing site gets optimization and performance upgrades Digital media publishers of Canadian marine & powersports listing sites, Digital Era Media Inc. (Think DEM), has announced the launch of the 5th generation of their MyDealers.ca publishing platform on their new and used boat listing site BoatDealers.ca. The complete website redesign features numerous improvements,...
SureShade joins National Safe Boating Council to raise awareness for sun safety issue SureShade, the U.S. based designers and manufacturers of retractable shade systems, has announced they have joined National Safe Boating Council (NSBC) to raise awareness and promote sun safety in recreational boating. Their announcement as members of NSBC makes them the first member...
New online “Boat-enator” tool uses proprietary algorithm technology to help boaters choose their perfect boat name BoatNexus.com, a San Francisco-based online boat classified startup, has developed a new tool to assist boaters with boat naming selection that typically takes place during the boat buying process. The unique online tool uses proprietary algorithms to come up with potential boat names based...
Integrated marketing plan includes strategies and tactics to build awareness for boating and connect consumers to boat manufacturers Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2014 marketing plan during a webinar to marine industry stakeholders on April...
Statewide program aims to increase fishing license sales and boat registrations – boosting revenue and participation across U.S. states The Recreational Boating and Fishing Foundation (RBFF) has announced the launch of a direct marketing programs to be funded and implemented by RBFF on behalf of 40 state agencies for the State Fishing License Marketing Program and...
Marketing and outreach services offered to Professional Edition customers in Southeast Florida to promote online services The Boat Village, the marine industry’s leading mobile boat management and service coordination platform created by My-Villages, announces that Professional Edition customers in Southeast Florida will now benefit from collaborative marketing support. Marine business customers in the Southeast Florida region that...
NRBS report details North America boating participation and key boater demographic information based on 2012 data Marine businesses and other stakeholders in recreational boating now have access to a comprehensive recreational boating participant report available for free download from the United States Coast Guard Boat Safety Division as part of the National Recreational Boating Safety...
Discover Boating will join country music artist Jake Owen for his nationwide “Days of Gold” tour as presenting sponsor to attract more boaters Discover Boating, the national boating awareness campaign developed by the North American recreational boating industry, has announced they will be the presenting sponsor of the upcoming nationwide tour for Jake Owen with...