SureShade to Promote Sun Safety in Boating

marketing plansun safety boatingSureShade joins National Safe Boating Council to raise awareness for sun safety issue

SureShade, the U.S. based designers and manufacturers of retractable shade systems, has announced they have joined National Safe Boating Council (NSBC) to raise awareness and promote sun safety in recreational boating. Their announcement as members of NSBC makes them the first member company dedicated to the issue of sun safety in boating.

SureShade has positioned themselves as a strong advocate for sun safety in boating – an issue often overlooked by the industry. With their retractable sunshade systems now installed on over 35 boat brands worldwide, SureShade claims to improve sun protection by giving boaters more shade when and where they need it.

With the average boater spending 5.7 hours on the water per outing (as reported in a 2012 U.S. Coast Guard survey report) ensuring sun safety is vital to the health of boaters. According to The Skin Cancer Foundation, seeking shade is one important way to protect against sunburn that can lead to skin cancer, in addition to the use of sunscreen and protective clothing. Sun protection is particularly important around water and boats that can reflect the sun and intensify effects of UV rays.

SureShade’s marine shade systems help boaters be more “sun safe” by using unique design features, such as:

  • Self-supported framework offers more shade coverage options on boats where shade was once not possible (like an open cockpit area of a boat where you spend a lot of time)
  • Natural extensions of a boat’s design that extends shade seamlessly from a hardtop, arch or bridge of a boat
  • Quality, marine-grade canvas material using Sunbrella fabrics with a 50+ UPF rating

“As strong supporters of sun safety on boats, we are proud to join National Safe Boating Council to help bring awareness to this important aspect of boat safety,” said Dana Russikoff, business leader and co-founder at SureShade. “The growing demand for our shades is a testament to the changing views of sun safety in boating as the industry and boaters recognize how improved sun protection is critical to their safety and enjoyment on the water.”

By providing boat manufacturers and private boat owners with the ability to add shade where once not possible, combined with the use of UPF 50+ Sunbrella® fabrics, the SureShade sunshade system can significantly improve sun protection in an open cockpit, bridge or forward bow of a boat.

“SureShade joins NSBC as the first member company devoted to sun safety on boats,” said Rachel Johnson, executive director at National Safe Boating Council. “Their commitment to aiding in the awareness of the often overlooked issue of sun safety will help extend our mission of advancing and promoting a safer recreational boating experience.”

As part of the new membership, both SureShade and National Safe Boating Council will be seeking out opportunities to jointly promote the issue of sun safety in boating. SureShade offers more sun safety in boating facts and information on a website page dedicated to the issue at

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Marine Marketing Opportunities

Boat builders and dealers that offer SureShade retractable sunshades can leverage the sun safety messaging in their marketing and promotional efforts. Demonstrating a commitment to sun protection adds to boater comfort, enjoyment and safety on the water… helping to create boaters that are loyal to your brand or dealership.

(Editor’s note: The founder and editor of Marine Marketing Tools is also the marketing director of SureShade).

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