Marine Retailers Association of the Americas (MRAA) launches video contest “I am MRAA” to marine retailers on Facebook The Marine Retailers Association of the Americas (MRAA) has launched a members-only social media contest that encourages marine retailsers to create a short video about the impact of MRAA membership on their business and post it on their respective Facebook...
By The Numbers graphic reveals 2013 numbers for the nation’s boating advocate and services provider Boat Owners Association of the United States (BoatUS), the nation’s leading advocate for recreational boaters, has compiled membership statistics based on 2013 data. Statistics showcased in the infographic are designed to showcase the many different membership services BoatUS provides boaters. From how...
Strategic partnership gives Brunswick dealers access to Boatbound peer-to-peer boat rental marketplace Brunswick Corporation has announced that they have launched a strategic partnership with Boatbound, a growing peer-to-peer boat rental marketplace. The partnership is based on a joint mission to make boating more affordable and accessible for everyone. The partnership provides Brunswick’s dealers, through the Brunswick...
Boat buyers can use new tool Build my Leopard to select model options and get pricing online South Africa’s largest yacht builder, Robertson and Caine, announced the launch of an innovative web tool to let prospective buyers build their on boat for their Leopard Catamaran boat line. The new web feature allows visitors to LeopardCatamarans.com to “build”...
The book PR Tools to Toot Your Own Horn helps small businesses build low cost marketing strategies to do their own public relations When marine industry marketer Diane Seltzer (founder of Marine Marketing Tools and marketing director for retractable boat shade company SureShade) won a Small Business Book Award for her new PR book, it...
BoatNameGear and Freeport Marine Supply join list of small businesses competing to earn $25,000 grant from FedEx for most compelling small business story Two small businesses in the marine industry – Newington CT based BoatNameGear.com specializing in personalized boat gear, and marine parts and supply company Freeport Marine Supply in Freeport NY – have entered a...
Internet radio show kicks off 2014 season with new podcasts on educational and entertaining topics for new boaters It’s My Boat Radio Show, a joint venture with two boating industry veterans, aims to broadcast new weekly podcast episodes throughout 2014 on topics that help new boaters learn more about boating. The first episode of 2014...
Marine Marketing Strategies book helps boat dealers maximize marketing budgets Author and Marketing Coach, Matt Sellhorst announces the release of a new book; “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships Quest for Higher Profits” via Lulu Publishing. Based...
Power technology company enters marine market targeting boating enthusiasts with portable jumper cable product mPower Technologies Inc., the consumer products division of the publicly traded mPhase Technologies, Inc., has announced a successful launch into the marine market with their mPower JUMP IT exhibit at the NY Boat Show held January 1-5, 2014. Testing the waters at...
Manufacturers like Sea Ray, Grady-White, Boston Whaler and Bayliner entice buyers of new boat models with special winter sales and savings events Boat manufacturers are kicking off the 2014 boat buying season with promotional sales incentives designed to drive new boat sales. While most boat manufacturers and dealers are offering “show only” sales incentives during...