If you are running a business in the recreational boating industry – marina, boat dealer, boating product or service – your number one marketing goal is certainly to reach more boaters.
more BOATERS = more LEADS = more SALES.
Although social advertising like Facebook or Instagram with enhanced targeting capabilities have given advertisers more options, reaching boaters on the sites that they frequent is also a key strategy.
Many marine businesses have turned to PPC advertising (like Google or Bing) as a way to reach advertisers on websites, and it can be a very cost-effective way to spend your marketing dollars. The problem is that PPC ads can appear anywhere – often appearing on non-boating related sites where boaters may not be actively seeking boating products or services.
This is why placing advertising on niche sites that are 100% devoted to boating can be a very effective strategy.
A Network of Boating Sites
Owned & operated by Seltzer Communications (a veteran marine marketer and lifelong boater), we offer a network of boating sites:
- MyBoatLife.com – a boating lifestyle site focused on boat gear, tips and boating know-how for your boat life.
- BoaterKids.com – a boating lifestyle site focused on safety, gear and activities for kids who love the water.
- MarineMarketingTools.com – a B2B site dedicated to growing your business in the boating industry.
- EpochBoats.com – a eco-focused site with electric motors, solar & more
Here are some key reasons why we think its a smart strategy to allocate some of your online marketing budget to our sites:
Reach More Everyday Boaters
Our network of boating sites connects advertisers with real everyday boaters in search of content and product recommendations for their life on the water.
Package Deal Buys
With our network of sites and social media presence you only need to make ONE ad buy for multiple sites and tactics. That means no signing off on multiple insertion orders, negotiation of rates or sending in artwork for ads to multiple websites. You have one contact that manages all that for you.
Target the Right Boaters
With content specific hubs and websites you can align your advertising with content that directly relates to your product or service – so you can zero in on the boater prospects you are trying to reach.
More Advertising Opportunities
Our network of sites gives advertisers a number of advertising options from basic branding spots to sponsored content and product listings in gear guides. All at some of the most cost effective rates available (you’ll get WAY more bang for your buck than those big magazines).
Ready to get started?
Get in touch with us to request a Media Kit today!
