Get creative and engage boaters with hands-on activities that lure them into the boating lifestyle, creating memorable experiences with new and existing customers Boating is all about experiences… from the joy of cruising on the water with the wind in your hair, to memories created with friends and families on the dock or anchored out....
How to use hash tags on Twitter to share real-time updates, photos and videos at boat shows to create buzz with exhibitors, attendees and the marine industry Twitter has become a popular tool for communicating and promoting businesses and products during trade shows and events across many industries. Using unique event “hash tags”, large consumer...
Hold appreciation events at your marina to demonstrate a commitment to providing great service, build loyalty with boaters and attract new clients to your marina Hosting events at your marina creates a sense of community, helping to make home port marinas a true home away from home. Boaters have many choices with marinas, so marina owners...
Actions your marine business can take to promote eco-friendly business practices in marketing messages and strategies Green marketing is a trend for many businesses, but it seems to be an especially relevant way of doing business in the boating industry. As consumers of the environment, the boating industry as a whole has a vested interest...
Google+ can be a powerful marketing tool for boating businesses to get more social media traffic and improve Google search results for their website Google is committed to growing their relevance in social media, and they are using their valuable search engine as an incentive to get involved with social media site Google+. Surprisingly, many...
Editor’s roundup of marketing tool recommendations for marine industry based on cost, ease-of-use and best return on investment With so many marketing tools to choose from, sometimes getting a referral from a friend or colleague can be very helpful to select the best options for your business… particularly from someone in your own industry like boating....
Take advantage of boater enthusiasm before boating season begins by creating early buzz for your marina or waterfront business Early spring marks an exciting time for boaters… the shrink wrap comes off, temperatures warm up and the promise of another enjoyable boating season begins. The start of boating season is also a great opportunity for...