Tools of the trade for better on-water boat photography One of the nice things about marine marketing is that boating is a highly visual industry. When it comes to photography we have some great subjects to work with – beautiful boats, amazing outdoor landscapes and breathtaking waterways. Some may even call it sexy. In today’s highly...
OEMs tap into viral reach of video and social media to expand the reach of new boat model debuts Many boat builders are starting to recognize that online marketing tools like video combined with the accessibility of social media can be a very effective alternative to the traditional use of boat shows for new model debuts. By debuting boat models...
Brunswick Boat brands launch co-marketing campaigns with Boatbound aimed at driving boat sales through rental values Brunswick Boat brands are using an impressive new marketing message in conjunction with their new strategic partnership with Boatbound that demonstrates the payback for boat owners when they tap into Boatbound’s peer-to-peer boat rentals. The partnership with Boatbound and Brunswick was...
How emotions and bias can influence buying behavior – marketing tips for the boating industry to leverage and convert more customers [INFOGRAPHIC] It’s no surprise that emotions have a big influence on a boat purchase – after all, marketing the “boating experience” is one of the biggest trends in marine marketing right now. Many feel that we...
Book focused on youth engagement and safe boating is now available at special price for boat dealers, marinas and marine businesses… with new strategies to use book in marine marketing Getting kids excited about the boating is an important part of attracting families to the boating lifestyle. The quality time you are able to spend with...
New interactive cards improve on annotations, providing additional in-video promotional opportunities on desktop or mobile YouTube has proven to be a valuable marketing tool for the boating industry… and continued improvements in functionality only add to its appeal as a marketing platform. YouTube is the perfect way for dealers to showcase new boats, for marinas to...
The difference between native advertising and sponsored content, and advertising opportunities for the boating industry Brands in the boating industry are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise...
Reference guide to when to post on Facebook, Twitter, Instagram, Pinterest or LinkedIn for the most views and clicks If you manage your own social media accounts for your business, you are most likely struggling for the best results. With so many accounts to manage – Facebook, Twitter, Instagram, LinkedIn – it can be a challenge...
Hot topics on marine marketing best practices and marine marketing news in 2014 What best practices are marine marketers most interested in? What topics are dealers, marinas, suppliers and other marine businesses reading the most? As we wrap up the end of the first full year for MarineMarketingTools.com, its a good time to take a look...
How boat brands and marine businesses are creating and sharing content using digital magazines, electronic catalogs and other online publications The use of digital publishing is becoming much more prominent and attainable for businesses of all sizes. Digital publishing platforms are cost-effective, accessible across multiple devices and can provide a new level of user engagement...