marine marketing millennials

How Millennials are Redefining Marine Marketing Strategies

Takeaways for boating businesses to attract and engage the millennials demographic A version of this article originally appeared on SBMarketingTools.com Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order to…

five pillars personalization marine marketing

The Five Pillars of Personalized Marketing

How to use personalization in marine marketing to communicate relevant messages with measurable results A version of this article originally appeared on MarketingTech News Segmentation marketing as well as personalization marketing are indicated as two trends of major importance in 2015. Within the marine industry the more relevant your marketing message can be, the more focused you can…

Maslow's Hierarchy of needs

Part Two – The Guide to Profitable Marine Marketing: The “4 What’s” of Integrated Marketing Communications

Using a hierarchy of needs to discover what you need to know to effectively reach your target market (Article 2 in 4 part series) The key to the marine marketing checklist is to use Part One (the “4 knows”) and Part Two (the “4 what’s”) strategically and in unison. This article will explain the first of the…

Recreational boating demographics

U.S. Coast Guard Releases National Recreational Boating Survey Report

NRBS report details North America boating participation and key boater demographic information based on 2012 data Marine businesses and other stakeholders in recreational boating now have access to a comprehensive recreational boating participant report available for free download from the United States Coast Guard Boat Safety Division as part of the National Recreational Boating Safety…