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Author: James Nolan

James Nolan is President of James Nolan Associates Inc., specialists in recreational marine marketing, press and pr. He is a member of Boating Writers International, writes a monthly column for Boating Business in the UK as well as the occasional blog post for boats.com. He has over 25 year’s extensive management experience with full P&L responsibility in the U.S., Europe and Australia. Outstanding record of turnarounds plus leading, growing and developing businesses. Highly effective at building relationships.
pay per lead boats

Pay Per Lead Model Changes Advertising Market Infrastructure in Boating

October 21, 2014October 21, 2014James NolanLeave a comment

PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that...

millennials sailing

The Sailing Industry Tacks Towards Millennials

March 9, 2014January 9, 2015James NolanLeave a comment

Younger demographics are future targets for the sailboat industry, but there are shoals ahead One of the highlights of the Miami boat show for those in the sailboat industry is The Sailing Market STATE OF THE INDUSTRY presentation by Sally Helme, Group Publisher of Cruising World and Sailing World, the sailing brands of Bonnier...

millennials economics

Millennials and Assumptions in the Boating Industry

January 5, 2014January 8, 2014James NolanLeave a comment

Are economic drivers like housing the right indicators when courting younger boaters… or does the boat buying and selling process need to change for a new generation? Quite often our industry compares boats and their ownership to other big ticket items like automobiles and houses and makes assumptions accordingly. If we hold those assumptions...

millennial boaters

The Importance of Millennials to the Recreational Boating Industry

December 4, 2013December 4, 2013James NolanLeave a comment

Luring in a new generation of boaters to fill the void from aging boater demographics There used to be a time when your kids finished college, your mortgage was paid off and you bought a boat. Those days are gone. Generational change is happening to the recreational boating industry. Baby Boomers (those born between...

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