Author: Kelly Meeneghan Peters

As a manager for 1&1 Internet, Inc., Kelly Meeneghan Peters is an industry specialist providing expert advice on how SMBs can thrive online. With a passion for helping SMBs to get off the ground and become profitable, Peters’ goal is to eliminate hesitations of getting online and encourage SMBs to embrace all the Web has to offer including website design, social media and online marketing. 1&1, a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. For more information visit www.1and1.com or learn about how you can drive success for your business at blog.1and1.com.

How Millennials are Redefining Marine Marketing Strategies

Direct Marketing

Takeaways for boating businesses to attract and engage the millennials demographic A version of this article originally appeared on SBMarketingTools.com Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order to...

Online Strategies for Local Small Businesses in Boating

Direct Marketing

Tips to boost your local visibility with Google, local directories and other online channels A version of this article originally appeared on Small Business Marketing Tools While many businesses strive to gain maximum exposure online, it is important to remember your local market. Especially for those with a physical location (like a marina or boat dealer),...