Communicating the boating lifestyle with marketing messages and ideas that appeal to younger demographics The problem of the aging or “graying” boater demographic is a known challenge for the boating industry. We know that we need to lure in a new generation of boaters for the industry to continue to grow and thrive. Just take...
Are economic drivers like housing the right indicators when courting younger boaters… or does the boat buying and selling process need to change for a new generation? Quite often our industry compares boats and their ownership to other big ticket items like automobiles and houses and makes assumptions accordingly. If we hold those assumptions as...
Luring in a new generation of boaters to fill the void from aging boater demographics There used to be a time when your kids finished college, your mortgage was paid off and you bought a boat. Those days are gone. Generational change is happening to the recreational boating industry. Baby Boomers (those born between 1946...