Skip to content
  • Twitter
  • LinkedIn
  • ABOUT US
    • ABOUT US
    • CONTACT US
  • ADVERTISE
  • SIGN-UP FOR eNEWS
Marine Marketing Tools Logo
  • Marketing & Productivity Tools
    • Advertising Tools
    • Branding and Graphics Tools
    • Direct Marketing Tools
    • Marketing Plan Tools
    • Public Relations Tools
    • Social Media Tools
    • Website Tools
    • Productivity Tools
  • Marine Growth Tools
  • Ideas by Topic
    • Advertising
    • Branding & Graphics
    • Direct Marketing
    • Marketing Plans
    • Public Relations
    • Social Media
    • Websites
    • Marine Marketing News

Tag: boater demographics

hooked on boating

Getting Younger Boaters Hooked on Boating

February 27, 2014June 24, 2015Diane Seltzer

Communicating the boating lifestyle with marketing messages and ideas that appeal to younger demographics The problem of the aging or “graying” boater demographic is a known challenge for the boating industry. We know that we need to lure in a new generation of boaters for the industry to continue to grow and thrive. Just...

millennials economics

Millennials and Assumptions in the Boating Industry

January 5, 2014January 8, 2014James Nolan

Are economic drivers like housing the right indicators when courting younger boaters… or does the boat buying and selling process need to change for a new generation? Quite often our industry compares boats and their ownership to other big ticket items like automobiles and houses and makes assumptions accordingly. If we hold those assumptions...

millennial boaters

The Importance of Millennials to the Recreational Boating Industry

December 4, 2013December 4, 2013James Nolan

Luring in a new generation of boaters to fill the void from aging boater demographics There used to be a time when your kids finished college, your mortgage was paid off and you bought a boat. Those days are gone. Generational change is happening to the recreational boating industry. Baby Boomers (those born between...

Posts navigation

Previous 1 2
2022 marketing plan
ChatBot


Live Chat Software
Find Marketing Tools


WELCOME ABOARD!
Marine Marketing Tools is a collaborative site dedicated to growing your business in the boating industry. Here we share cost-effective marketing tools, resources, strategies and best practice ideas exclusively for boat dealers, marinas, boat builders, marine suppliers, boating product manufacturers and boating service providers.
Learn More

ABOUT MARINE MARKETING TOOLS

  • About us
  • Sponsor Content
  • Newsletter Sign-up
  • Privacy Policy
  • Contact us
Find Marketing Tools
© 2023 Seltzer Communications LLC
All Rights Reserved | Marine Marketing Tools
  • Twitter
  • LinkedIn