Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...
Make your boating business stand out from the crowd by SOCIALLY caring for your customers. Years ago, if you offered support to customers through social media, they were pleasantly surprised. Now, if you don’t respond to customers where THEY are, you receive a “black mark” in their eyes. Don’t be afraid, customer service on social...
Confessions from a Former Hater on Why YOU Should Be Using #Hashtags Hello. My name is Jen and I am a former Hashtag Hater. Like so many others, I found them incredibly annoying and couldn’t help but cringe at the sight of them in posts from my Facebook friends. What was my reasoning? THIS ISN’T...
Blogging can seem very daunting and time consuming and most business owners don’t know where to begin… The best place to begin would be to Keep It Simple… But what does that mean? I was recently asked to start contributing to MarineMarketingTools.com and immediately I asked myself ‘What do I write about’? Yes, silly question,...