Promotional ideas for marine businesses to increase local sales and shopping opportunities during annual Small Business Saturday event A version of this article originally appeared on SBMarketingTools.com The 2010 launch of Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets. As an industry largely made up...
Free and easy tools to design a simple infographic for your business and promote it online A version of this article originally appeared on SBMarketingTools.com Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend to have a long shelf life. Derived from the terms “information graphics”,...
Compare social media marketing opportunities to reach and engage boaters and marine businesses With so many social media sites available these days, it may be hard to decide where to focus your efforts (or even how to focus your efforts). Demographics and marketing opportunities are not the same for each social media site, and your social...
Telling the story of your boating business can help build a stronger brand bond with your customers and the industry If you are a longtime boater like me, then you have likely heard a lot of great stories on the dock. The story about the time your friends anchored out for the weekend and...
Why marine businesses need to focus less on social media and more on an internal email marketing strategy The tide is changing for social media. And if you are focusing solely on social media marketing and not working on your own internal database of contacts, it could sink your direct marketing efforts. Many marine businesses...
Creating a strategy to target a relevant boating audience and maximizing your Facebook return on investment If you manage a Facebook business page for your marine business then you already know about the “great fan drop-off”. Your Facebook posts don’t organically reach all your fans anymore unless you pay to “boost” them. Unpaid status...
Resources for marine businesses to get on board with promoting safe boating week and throughout boating season – with links to share on social media (updated for 2016) Every year the recreational boating industry joins forces to recognize and emphasize the importance of safe boating practices during National Safe Boating Week. The week-long promotion...
The selfie photo craze can generate mobile brand impressions and viral buzz, making it the perfect on the water promotional idea for marine businesses The enormous growth of using smartphones to take photos on the go, combined with popular social media sites like Facebook and Instagram, has resulted in the selfie trend becoming a...
Marine Marketing Solutions launches a new all-marine affiliate network with opportunities for boating industry manufacturers and publishers Many marine businesses are looking for more efficient ways to grow their business, build their brand and find new sales channels. And it can be particularly challenging for small businesses to find and grow new business connections....
Communicating the boating lifestyle with marketing messages and ideas that appeal to younger demographics The problem of the aging or “graying” boater demographic is a known challenge for the boating industry. We know that we need to lure in a new generation of boaters for the industry to continue to grow and thrive. Just...