Simple ways to start a content marketing strategy that attracts and engages boaters Marketing is an ongoing process that is always evolving with new techniques and best practices. As marine marketers, the idea of using content – stories, pictures, videos – is not entirely new to us. After all, boating is a highly visual and...
Created by sailing enthusiasts in the UK, Boatshed grows to 50 yacht brokerage locations worldwide and offers private label brokerage technology Many businesses in the marine industry were started by boaters with a passion for boating. They found a way to make a living surrounded by the life they love. Along the way, many have...
Interactive, hands-on features and special events attract more boat show attendees and help to highlight the boating lifestyle during off-season winter months There’s a trend of adding interactive features at boat shows, and winter boat shows are no exception. In fact, the idea of experiencing the boating lifestyle in an indoor maritime oasis is an...
Tips on how to expand your social media presence with Instagram by sharing real-time photos at boat shows Until recently, I resisted adding the photo sharing site Instagram to my ever-growing list of social media accounts. The list of “must-have” social media tools seems to be getting longer and longer… and adding Instagram just felt...
Soundings Trade Only team pulls off publication of two daily magazines at 2013 Fort Lauderdale Boat Show If you attended the 2013 Fort Lauderdale International Boat Show then you no doubt saw the daily show publications distributed throughout the show featuring near real-time content and photos from the show. And if you have any experience...
From design to content – key features and actions to take when starting (or redesigning) a top blog for the boating industry Part 2 in a 2 part series on Best Practices for Boating Industry Blogs A company blog is one of the best ways to extend your online presence, generate website traffic and position...
Review of top blogs in the boating and marine industry – from design to content, why these blogs stand out above all Part 1 of a 2 part series on Best Practices for Blogs in the Boating Industry Company blogs continue to grow in popularity as a way for businesses to communicate, generate more website...
A boater’s view on the successes and failures of a family fun day event… and how to make it a more successful event for your customers and marina Each year we look forward to our marina’s family fun day event. The kids love all the extra fun activities, its a chance to mingle with more...
How to contribute guest post articles to websites or blogs to build quality inbound links and relevant website referral traffic Creating content for other company sites is almost as important as creating content for your own website or blog. Guest blog posting, or writing articles as a contributor, can help build valuable inbound traffic to...
Tips on how to grow your company’s website traffic and content with guest blog posts or contributing articles on relevant industry topics You’ve heard the old saying: Content is king. In today’s world of social media and online competition, new and fresh content keeps the traffic flowing. Accepting guest posts or contributor articles can be a great...