Why boat builders and dealers should use innovative boating options and features in their marketing efforts Home builders selling a new home design are likely to feature all the bells and whistles in their model home display. Not only does it help home buyers imagine the possibilities, but it also helps to showcase the best...
Power technology company enters marine market targeting boating enthusiasts with portable jumper cable product mPower Technologies Inc., the consumer products division of the publicly traded mPhase Technologies, Inc., has announced a successful launch into the marine market with their mPower JUMP IT exhibit at the NY Boat Show held January 1-5, 2014. Testing the waters at...
Manufacturers like Sea Ray, Grady-White, Boston Whaler and Bayliner entice buyers of new boat models with special winter sales and savings events Boat manufacturers are kicking off the 2014 boat buying season with promotional sales incentives designed to drive new boat sales. While most boat manufacturers and dealers are offering “show only” sales incentives during...
Interactive, hands-on features and special events attract more boat show attendees and help to highlight the boating lifestyle during off-season winter months There’s a trend of adding interactive features at boat shows, and winter boat shows are no exception. In fact, the idea of experiencing the boating lifestyle in an indoor maritime oasis is an...
Tips on how to expand your social media presence with Instagram by sharing real-time photos at boat shows Until recently, I resisted adding the photo sharing site Instagram to my ever-growing list of social media accounts. The list of “must-have” social media tools seems to be getting longer and longer… and adding Instagram just felt...
Soundings Trade Only team pulls off publication of two daily magazines at 2013 Fort Lauderdale Boat Show If you attended the 2013 Fort Lauderdale International Boat Show then you no doubt saw the daily show publications distributed throughout the show featuring near real-time content and photos from the show. And if you have any experience...
2013 Tampa Boat Show invites all hands on deck by featuring more hands-on activities that showcase boating lifestyle In preparation for the 2013 Progressive Insurance Tampa Boat Show, the show is announcing on August 8, 2013 plans to introduce more interactive activities and special event features to showcase the boating lifestyle alongside regularly scheduled new...
Get creative and engage boaters with hands-on activities that lure them into the boating lifestyle, creating memorable experiences with new and existing customers Boating is all about experiences… from the joy of cruising on the water with the wind in your hair, to memories created with friends and families on the dock or anchored out....
How to use hash tags on Twitter to share real-time updates, photos and videos at boat shows to create buzz with exhibitors, attendees and the marine industry Twitter has become a popular tool for communicating and promoting businesses and products during trade shows and events across many industries. Using unique event “hash tags”, large consumer...
Hold appreciation events at your marina to demonstrate a commitment to providing great service, build loyalty with boaters and attract new clients to your marina Hosting events at your marina creates a sense of community, helping to make home port marinas a true home away from home. Boaters have many choices with marinas, so marina owners...