Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2015 during the 2016 Miami International Boat Show Industry Breakfast event. The “Neptune Awards for Marketing Excellence” honors marketing work from marine businesses based on categories defined by MMA. “There were 97 entries in 13 categories,...
Dockwa, a booking and marketing platform for transient slip reservations, has announced a big change to how it generates revenue by dropping fees to boaters when making slip reservations on their site. Boaters are no longer charged a booking fee when making reservations at a marina, yacht club or boat yard through Dockwa. Dropping the...
YATCO, a multi-listing MLS service dedicated to yachts, has announced a new website design and management platform called YATCO WEB PRO that allows yacht brokers and brokerages to easily design and manage their yachting websites. YACTO WEB PRO™ is the first online website builder platform designed exclusively for the yachting industry, allowing yacht brokers & brokerages...
VanDutch elevates customer experience with Boatyard’s on-demand boat services marketplace VanDutch, manufacturer of luxury pleasure crafts, has announced they have launched the new VanDutch Customer Care App, powered by Boatyard – the world’s first on-demand boat services marketplace. The new strategic partnership provides VanDutch boat owners with a simple, easy-to-use app for ordering cleaning, fueling, captains, maintenance and service...
National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating The National Marine Manufacturers Association (NMMA) has partnered with the U.S. Travel Association as a Project Time Off coalition member to help promote the importance of taking time off. The focused campaign aims to reshape the perceptions and change...
Partnership gives BoatUS members a new member benefit by waiving fees for online transient slip booking at BoatUS participating marinas Boat Owners Association of The United States (BoatUS) has announced a new partnership with Dockwa, an award-winning unified booking and marketing platform that greatly simplifies the transient slip booking process, that allows 500,000+ BoatUS members to find...
Sponsored by the BoatUS Foundation for Boating Safety and Clean Water and the Personal Floatation Device Manufacturers Association (PFDMA), the 2015 Innovation in Life Jacket Design Competition attempted to answer the question: What would a modern life jacket look like if you threw out the rulebook and started with a clean slate? The goal of the...
Seakeeper re-branding includes new logo, website, marketing campaigns and digital marketing materials Seakeeper, the manufacturer of marine gyro stabilizers for boats, has unveiled a new global brand identity that includes a “re-imagined combination mark” for its logo, website redesign and marketing campaign. Aside from corporate stationery, boat wraps, seakeeper.com and other digital properties, consumers worldwide are...
Sea-Doo asks fans to weigh-in on what they think will be the next big innovation the company will launch as part of their 2016 lineup with a new contest asking the question: “What Comes Next?” The “What comes next?” sweepstakes runs for a limited time from August 27, 2015 through September 18, 2015, 10:30 pm ET. Participants can...
Limited time offer to download free copy of Marine Marketing Strategies book Author and Marketing Coach, Matt Sellhorst announces he will be giving away copies of his book for boat dealers; “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships...