50 Top New Products in Boating Industry for 2015

top new products in boating industry for 2015

marketing planBoating Industry selects 50 products as best new innovations introduced in boating throughout 2014

In an annual quest for new products and innovations in boating, Boating Industry has released their list of the top new products in the boating industry for 2015, as selected by Boating Industry magazine editors.

The extensive list of 50 top boating products in 2015 encompasses a wide variety of products from boats to accessories, from engines to apps. Products also range from OEM parts and accessories to technology products and services for both trade and consumers.

According to Boating Industry, hundreds of nominations were received during their call for entries in early 2015. To win the top product designation, products must have been introduced or significantly updated since the beginning of 2014. Winners were also chosen “based on many factors such as their impact on the industry, innovation and how they advanced their category.”

Top Products for 2015

Among the list of 50 top products announced, several Marine Marketing Tools (MMT) contributors represent companies who were announced as a top product winner:

ARI Mobile

MMT Contributor: Justin Di Vilio

From Boating Industry: ARI Mobile is designed to simplify major unit inventory management. ARI Mobile allows dealers to easily add new inventory to their websites, optimize inventory listings and syndicate content to third-party sales channels. Available for both iOS and Android, ARI Mobile is available to marine dealers on ARI’s Endeavor website platform.

Boatyard app

MMT Contributor: Nathan Heber

From Boating Industry: The Boatyard app provides boat owners with a platform for ordering boat services on-demand from qualified, vetted local providers with a few clicks on their smartphone. Boatyard curates the best providers in each area and solicits reviews upon completion of each order to make sure that its users always receive a high standard of service from a fully insured provider.

Scout 420 LXF

MMT Contributor: Diane Seltzer (representing SureShade, a feature on the Scout 420 LXF)

Scout’s 420 LXF is the sixth model in the LXF Collection, comprised of luxury sportfish models that blend high-performance fish boats with high-end cruisers. The 420 is the sixth model in this category to date, headlining the 255, 275, 300, 320 and 350 LXF models. The epoxy-infused hull provides more stability while reducing the overall weight in the boat and the 420 LXF is outfitted with quad engine configurations, including Yamaha F350s or Mercury’s new 350 Verados.

SeaStar Optimus EPS

MMT Contributor: Jennifer Reid

Originally available for boats with twin or triple outboard application, SeaStar Optimus Electronic Power Steering is now available for boats with single and quad outboards. Both adjustable and programmable, Optimus EPS allows users to tailor how the boat handles to their personal preference, in addition to making steering a boat an easier job. The system can be set to auto-adjust steering resistance in relation to boat speed and the handling characteristics of the vessel, as well as to match operator preference.

All 50 Top Products

See all photos and product descriptions for the full list of Boating Industry’s Top Products for 2015

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  1. Thanks for a great list! Also check out Dockwa.com. One-tap dock & moorings reservations launching on the east coast this boating season.

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