Brunswick Boat brands launch co-marketing campaigns with Boatbound aimed at driving boat sales through rental values Brunswick Boat brands are using an impressive new marketing message in conjunction with their new strategic partnership with Boatbound that demonstrates the payback for boat owners when they tap into Boatbound’s peer-to-peer boat rentals. The partnership with Boatbound and Brunswick was...
How emotions and bias can influence buying behavior – marketing tips for the boating industry to leverage and convert more customers [INFOGRAPHIC] It’s no surprise that emotions have a big influence on a boat purchase – after all, marketing the “boating experience” is one of the biggest trends in marine marketing right now. Many feel that we...
Book focused on youth engagement and safe boating is now available at special price for boat dealers, marinas and marine businesses… with new strategies to use book in marine marketing Getting kids excited about the boating is an important part of attracting families to the boating lifestyle. The quality time you are able to spend with...
How boat builders and dealers can maximize sales opportunities and sell more boats at shows A version of this article originally appeared on Yacht Sales Academy Boat shows tend to be one of the most expensive forms of marketing in the marine industry. Millions are wasted every year at boat shows. Expensive booths. Costly travel. Cleaning...
Creating simple business opportunities by meeting the immediate needs of your customers India is surrounded by water with an extensive network of rivers and waterways throughout the country. On a recent visit to the country, we were fortunate enough to spend time both on and near the water. It is clear that the Indian community makes...
How your boating business can cut through advertising clutter and get your marketing message read A version of this article was originially posted on The Profit Blog Would you like to know the number one problem in sales and marketing? It can be summarized in only 2 words: -Nobody Cares- The reason your audience doesn’t care is...
Money can buy happiness. There’s just one catch: you have to spend it on experiences. A version of this article originally appeared on the Boatyard blog When we first came up with the idea for our startup, we had to ask ourselves a few questions: “what do we truly love to do?” and “why does...
How to use personalization in marine marketing to communicate relevant messages with measurable results A version of this article originally appeared on MarketingTech News Segmentation marketing as well as personalization marketing are indicated as two trends of major importance in 2015. Within the marine industry the more relevant your marketing message can be, the more focused you can...
PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that are...
Building up credit in your emotional bank account with customer relationships In business, it is useful to remember two key aspects of sales and marketing: Our customers buy solutions rather than products and services. What I mean by that is if somebody goes into a hardware store and buys a drill, it is because they want...