Why marine businesses need to focus less on social media and more on an internal email marketing strategy The tide is changing for social media. And if you are focusing solely on social media marketing and not working on your own internal database of contacts, it could sink your direct marketing efforts. Many marine businesses have...
Non-verbal cues that boat dealers should be paying attention to on the sales floor “A picture is worth a thousand words” may ring truer for some than others, but all of us speak volumes to others without uttering a word. As most large purchase transactions include face-to-face interaction (like boat sales), it may be very...
Create new opportunities and revenue streams for your marine business by identifying boater pain points and offering solutions to real problems Marine businesses big and small have a responsibility to continue to improve upon every aspect of recreational boating. The business of boating depends on it. Boaters are looking for innovation. They want conveniences that...
Prepare your team to get the most value out of your boat show exhibit investment Many organisations and individuals invest large amounts of money on stands and resources at exhibitions. If you are one of these organisations or individuals, are you really getting value for money, or are throwing money down the drain? Every year,...
How to get maximum value from your customer relationships by thinking about how you can develop long-term relationships with them and considering their life time value Fact – it costs five times more to attract a new customer than to retain an existing customer. (eMarketer 2002) Fact– a 5% increase in customer retention yields profit...
The selfie photo craze can generate mobile brand impressions and viral buzz, making it the perfect on the water promotional idea for marine businesses The enormous growth of using smartphones to take photos on the go, combined with popular social media sites like Facebook and Instagram, has resulted in the selfie trend becoming a mainstream...
Why boat builders and dealers should use innovative boating options and features in their marketing efforts Home builders selling a new home design are likely to feature all the bells and whistles in their model home display. Not only does it help home buyers imagine the possibilities, but it also helps to showcase the best...
Making your verbal and written sales communications more engaging in a digital world so buyers take action The explosion of electronic communication is both a blessing and a curse to our culture. On one hand, it allows people to be continuously connected, which should allow marketers greater and more personal reach when properly managed. The...
Communicating the boating lifestyle with marketing messages and ideas that appeal to younger demographics The problem of the aging or “graying” boater demographic is a known challenge for the boating industry. We know that we need to lure in a new generation of boaters for the industry to continue to grow and thrive. Just take...
Simple ways to start a content marketing strategy that attracts and engages boaters Marketing is an ongoing process that is always evolving with new techniques and best practices. As marine marketers, the idea of using content – stories, pictures, videos – is not entirely new to us. After all, boating is a highly visual and...