In today’s digital age, with online business reviews holding more and more swaying power over those who choose to invest time and money, it has never been more important to design a digital strategy for implementing online reviews into your marine business plan. Why work to get online reviews for your marine business? Quite simply,...
Is the boating industry ready to use Periscope for live video broadcasts at boat shows? Part 1 in a series on Periscope marketing for the boating industry As I write this, the Fort Lauderdale International Boat Show – quite literally the largest boat show in the world- is only a few days from welcoming an...
Email marketing makes for a great way to target roaming clients working within the marine industry Those of us working to provide products and services to the marine industry will know that it often proves difficult to get marketing materials into the hands of the industry’s key decision-makers and supporting businesses as they travel the...
How and why people buy boats… with sales strategies and techniques to understand buyers better A version of this article originally appeared on The Profit Blog Billions of dollars are spent every year on sales training. Chances are you too have spent countless hours reading sales books, attending seminars or sales training. But before spending...
Part Two of a two part series on micro-moments in the marine industry Ignoring the new trends as many legacy (marine) businesses/manufacturers often do, you will loss the battle to win the new – younger – future buyer to support your brand. More importantly, you will lose the long-term battle to gain trust, respect and relevance...
Part One of a two part series on micro-moments in the marine industry The correct question to ask would be “are segments of marine industry ready for micro-moment buying”? As a few marine professionals pointed out via my original posting on the Marine Marketing Tools LinkedIn group, few if any large monetary purchases (like boats)...
Takeaways for boating businesses to attract and engage the millennials demographic A version of this article originally appeared on SBMarketingTools.com Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order to...
Tips to boost your local visibility with Google, local directories and other online channels A version of this article originally appeared on Small Business Marketing Tools While many businesses strive to gain maximum exposure online, it is important to remember your local market. Especially for those with a physical location (like a marina or boat dealer),...
As UberBOAT enters the boating market, marine marketers should look to Uber’s marketing tactics. Uber has taken the world by storm. It started as a luxury car service and has a value of $40 billion after a mere six years. Uber offers services across 50 countries, including India, which makes up its second largest market...
OEMs tap into viral reach of video and social media to expand the reach of new boat model debuts Many boat builders are starting to recognize that online marketing tools like video combined with the accessibility of social media can be a very effective alternative to the traditional use of boat shows for new model debuts. By debuting boat models...