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Category: Direct Marketing

48 Cantius Cruisers with sunshade

Embrace Innovative Features to Sell the Boating Lifestyle

January 27, 2014January 27, 2014Dana RussikoffLeave a comment

Builders and dealers lure in new boaters and buyers with new features and options that have maximum impact on the boating experience There’s a balance between high-tech features that drive up the cost of the boat, and adding features that really matter to boaters – features that provide maximum impact on their attraction to...

baltimore boat show activities

Winter Boat Shows Warm up Boaters with More Boating Experiences

January 3, 2014January 7, 2014Diane SeltzerLeave a comment

Interactive, hands-on features and special events attract more boat show attendees and help to highlight the boating lifestyle during off-season winter months There’s a trend of adding interactive features at boat shows, and winter boat shows are no exception. In fact, the idea of experiencing the boating lifestyle in an indoor maritime oasis is...

marketing boating experience

Marketing an Improved Boating Experience

November 25, 2013July 11, 2017Dana RussikoffLeave a comment

The importance of promoting value-add products and services that improve the boating lifestyle and overall experience The word “experience” has become somewhat of a buzz word in the boating industry in recent years. Smart marine marketers are jumping on the idea of creating an “improved boating experience”… and with good reason. Boating is all...

marina family fun day

Marina Family Fun Day – Marketing Misses and Opportunities

July 31, 2013May 23, 2015Diane Seltzer1 Comment

A boater’s view on the successes and failures of a family fun day event… and how to make it a more successful event for your customers and marina Each year we look forward to our marina’s family fun day event. The kids love all the extra fun activities, its a chance to mingle with...

dealer meeting networking

Making the Most of Boat Dealer Meeting Opportunities

July 24, 2013June 24, 2015Dana RussikoffLeave a comment

Marine suppliers and vendors need to get out from behind the table and get “on board” at dealer meeting events As boat manufacturers prepare to debut new models and outline sales plans for the coming year, dealer meeting season is in high gear. And it’s an opportunity for vendors and partners to showcase their...

interactive boat events

Interactive Activity and Exhibit Ideas for Boating Events

June 17, 2013June 17, 2013Diane SeltzerLeave a comment

Get creative and engage boaters with hands-on activities that lure them into the boating lifestyle, creating memorable experiences with new and existing customers Boating is all about experiences… from the joy of cruising on the water with the wind in your hair, to memories created with friends and families on the dock or anchored...

marina slip holder event

Marina Slip Holder Appreciation Day Events to Build Boater Loyalty

May 14, 2013April 28, 2016Diane Seltzer2 Comments

Hold appreciation events at your marina to demonstrate a commitment to providing great service, build loyalty with boaters and attract new clients to your marina Hosting events at your marina creates a sense of community, helping to make home port marinas a true home away from home. Boaters have many choices with marinas, so marina...

boating season marketing

Marketing Tips to Generate Buzz for the Start of Boating Season

April 16, 2013April 17, 2013Diane SeltzerLeave a comment

Take advantage of boater enthusiasm before boating season begins by creating early buzz for your marina or waterfront business Early spring marks an exciting time for boaters… the shrink wrap comes off, temperatures warm up and the promise of another enjoyable boating season begins. The start of boating season is also a great opportunity...

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