Builders and dealers lure in new boaters and buyers with new features and options that have maximum impact on the boating experience There’s a balance between high-tech features that drive up the cost of the boat, and adding features that really matter to boaters – features that provide maximum impact on their attraction to...
Interactive, hands-on features and special events attract more boat show attendees and help to highlight the boating lifestyle during off-season winter months There’s a trend of adding interactive features at boat shows, and winter boat shows are no exception. In fact, the idea of experiencing the boating lifestyle in an indoor maritime oasis is...
The importance of promoting value-add products and services that improve the boating lifestyle and overall experience The word “experience” has become somewhat of a buzz word in the boating industry in recent years. Smart marine marketers are jumping on the idea of creating an “improved boating experience”… and with good reason. Boating is all...
A boater’s view on the successes and failures of a family fun day event… and how to make it a more successful event for your customers and marina Each year we look forward to our marina’s family fun day event. The kids love all the extra fun activities, its a chance to mingle with...
Marine suppliers and vendors need to get out from behind the table and get “on board” at dealer meeting events As boat manufacturers prepare to debut new models and outline sales plans for the coming year, dealer meeting season is in high gear. And it’s an opportunity for vendors and partners to showcase their...
Get creative and engage boaters with hands-on activities that lure them into the boating lifestyle, creating memorable experiences with new and existing customers Boating is all about experiences… from the joy of cruising on the water with the wind in your hair, to memories created with friends and families on the dock or anchored...
Hold appreciation events at your marina to demonstrate a commitment to providing great service, build loyalty with boaters and attract new clients to your marina Hosting events at your marina creates a sense of community, helping to make home port marinas a true home away from home. Boaters have many choices with marinas, so marina...
Take advantage of boater enthusiasm before boating season begins by creating early buzz for your marina or waterfront business Early spring marks an exciting time for boaters… the shrink wrap comes off, temperatures warm up and the promise of another enjoyable boating season begins. The start of boating season is also a great opportunity...