In the past year or two, there have been so many articles about who we should—as an industry —be reaching out to as far as target buyers go. We’ve been targeting my group, the Millennials, as if we are going to be a huge buyer in the next couple of years. Let’s face reality—we’re not...
Forget millennials – we should be courting an even younger generation to fill the gap for future workers in the boating industry There’s a huge thought that’s been on my mind the last few months, and after visiting IBEX, I feel as if I need to address it. Should our main focus really be on millennials...
Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, commissioned a comprehensive study on first-time boat buyers in an effort to improve the industry’s pipeline of boat buyers. Initial results of the study was shared at the 2016 IBEX Boatbuilders Exhibition and Conference revealing...
Much like the American automotive industry, boat manufacturers rely heavily on a strong network of suppliers with innovative product lines that help advance boat building and accelerate growth in the U.S. recreational boating industry. Today’s boaters are demanding the latest innovations as they invest in boats and boating accessories… and this desire has created a...
Use your team as customer experience ambassadors to help build your boating business Did you know that . . . YOU make the difference to each and every customer that you come into contact with? The reality is that when you are serving a customer, you are representing your company; YOU are the brand ambassador for your organisation. Your customer...
How social media pay to play is driving more businesses back to email marketing A version of this article originally appeared on Small Business Marketing Tools Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so-called free marketing opportunities on social media sites like...
SPONSORED POST Smart Own is an international passenger boats dealer & marine consultant that provides “factory direct” commercial and leisure boats to individual and corporate clients around the world, including touring models that are the world’s most popular medium size passenger boats. People are naturally drawn to water, creating many opportunities in the business of...
The Miami Boat Show just wrapped up and other boat shows across the country are also in full swing. You’ve likely got a handful of leads that you are itching to follow up with when you get back to the office. To make the most out of these leads, we’ve put together four tips that...
Part 2 in a series on Periscope marketing for the boating industry One of the nicest things about doing a two-part article about Periscope like this is that I don’t have to spend half of the article explaining just what Periscope actually is since I’ve already explained it in part one… A quick recap will...
After investing ample time, money and resources into preparing for your year of boat shows and trade events, it would be a shame for all hard work and efforts to go to waste on the day. Instead of hoping for the best, a little foresight, and a lot planning and strategic collaboration can ensure that...