Is the boating industry ready to use Periscope for live video broadcasts at boat shows? Part 1 in a series on Periscope marketing for the boating industry As I write this, the Fort Lauderdale International Boat Show – quite literally the largest boat show in the world- is only a few days from welcoming an...
Tag: publicity events
Discover Boating Releases Interim Marketing Campaign Results
National Grow Boating marketing initiative makes headway promoting the boating lifestyle and boating experience in U.S. and Canada Discover Boating, the recreational boating industry’s public relations effort managed by the National Marine Manufacturer’s Association (NMMA) for North America, has released results on July 29, 2013 of their Grow Boating industry-wide marketing campaign. The mid-year marketing...
LobsterPalooza Event Unites Sabre and Back Cove Customers
DiMillo’s Yacht Sales hosts LobsterPalooza customer event featuring a 50 boat parade and the launch of the new Back Cove Downeast 37 Sabre and Back Cove Yacht owners joined together for the first ever “LobsterPalooza” event in Portland, Maine July 12-14, 2013, hosted by the DiMillo’s Yacht Sales team, for a unique customer appreciation event...
Personal Watercraft Industry Association Launches Safe Rider Pledge Campaign
Campaign for Safe Rider Pledge promotes PWC safety with public service announcements and user submitted videos on social media The Personal Watercraft Industry Association (PWIA), an association representing U.S. personal watercraft manufacturers, has announced the launch of a new campaign on July 3, 2013 aimed at growing the safe use of personal watercraft (PWC). The...
MarineMax Launches Fuel Your Summer Campaign
Fuel incentives offered for new boat purchases on select models through July 31 MarineMax, the largest recreational boat and yacht retailer in the U.S., announces a new incentive program called “Fuel Your Summer” that provides fuel allowances for new boat purchases June 15 – July 31, 2013. The fuel incentive campaign is available on select models offered...
Summer Sailstice Celebrates Sailing Worldwide June 22
Marine businesses unite globally to celebrate Summer Sailstice with sailing events aimed at boosting visibility and participation for sailing The Summer Sailstice initiative announces its 12th annual celebration of sailing held on a weekend closest to the summer solstice. The 2013 event will be held on Saturday June 22, giving both sailors and marine businesses...
New England Boating TV Show Debuts July 2013
Lighthouse Media Solutions launches recreational boating television show on New England Sports Network Lighthouse Media Solutions announces in a June 14, 2013 release that they will be launching a new TV show focused on destinations in the New England boating market. Key sponsors of the new television series include GMC Trucks and Boston Whaler, along...
Interactive Activity and Exhibit Ideas for Boating Events
Get creative and engage boaters with hands-on activities that lure them into the boating lifestyle, creating memorable experiences with new and existing customers Boating is all about experiences… from the joy of cruising on the water with the wind in your hair, to memories created with friends and families on the dock or anchored out....
Tweeting Live Updates from Boat Shows with Twitter
How to use hash tags on Twitter to share real-time updates, photos and videos at boat shows to create buzz with exhibitors, attendees and the marine industry Twitter has become a popular tool for communicating and promoting businesses and products during trade shows and events across many industries. Using unique event “hash tags”, large consumer...
Teaming up to Promote National Marina Day for Local Waterways
National Marina Day is an opportunity for local boating businesses to join forces and extend promotional reach to increase the business of boating regionally Since the first event in 2001, National Marina Day has been a day to celebrate marinas and local boating communities nationwide. As the home port for many boaters, marina celebrations help build...