Marine Marketers of America Announces 2014 Neptune Awards for Marketing Excellence

Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2014 during the 2015 Miami International Boat Show Industry Breakfast event. The “Neptune Awards for Marketing Excellence” honors marketing work from marine businesses based on categories defined by MMA. According to Wanda Kenton Smith, president of MMA...

Recreational boating demographics

U.S. Coast Guard Releases National Recreational Boating Survey Report

NRBS report details North America boating participation and key boater demographic information based on 2012 data Marine businesses and other stakeholders in recreational boating now have access to a comprehensive recreational boating participant report available for free download from the United States Coast Guard Boat Safety Division as part of the National Recreational Boating...

TakeMeFishing Survey Infographic

TakeMeFishing.org Survey Reveals Preference for Dating with Boating or Fishing

Survey reinforces value of boating and fishing for couples to enjoy together Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing campaign releases a new survey on September 25, 2013 that outdoor activities like fishing and boating are viewed favorably with couples. The survey was conducted among men and women currently in relationships on...

Discover Boating logo

Discover Boating Releases Interim Marketing Campaign Results

National Grow Boating marketing initiative makes headway promoting the boating lifestyle and boating experience in U.S. and Canada Discover Boating, the recreational boating industry’s public relations effort managed by the National Marine Manufacturer’s Association (NMMA) for North America, has released results on July 29, 2013 of their Grow Boating industry-wide marketing campaign. The mid-year...

personal watercraft industry association

Personal Watercraft Industry Association Launches Safe Rider Pledge Campaign

Campaign for Safe Rider Pledge promotes PWC safety with public service announcements and user submitted videos on social media The Personal Watercraft Industry Association (PWIA), an association representing U.S. personal watercraft manufacturers, has announced the launch of a new campaign on July 3, 2013 aimed at growing the safe use of personal watercraft (PWC)....