Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2014 during the 2015 Miami International Boat Show Industry Breakfast event. The “Neptune Awards for Marketing Excellence” honors marketing work from marine businesses based on categories defined by MMA. According to Wanda Kenton Smith, president of MMA...
“From Start-up to Standard” story chronicles company’s growth from product invention to market acceptance in the boating industry SureShade, U.S.-based designer and manufacturer of marine sunshade systems, has released their company growth story in a new 5 page PDF entitled “From Start-up to Standard”. The story gives a behind the scenes look at how a...
NRBS report details North America boating participation and key boater demographic information based on 2012 data Marine businesses and other stakeholders in recreational boating now have access to a comprehensive recreational boating participant report available for free download from the United States Coast Guard Boat Safety Division as part of the National Recreational Boating...
The book PR Tools to Toot Your Own Horn helps small businesses build low cost marketing strategies to do their own public relations When marine industry marketer Diane Seltzer (founder of Marine Marketing Tools and marketing director for retractable boat shade company SureShade) won a Small Business Book Award for her new PR book,...
Soundings Trade Only team pulls off publication of two daily magazines at 2013 Fort Lauderdale Boat Show If you attended the 2013 Fort Lauderdale International Boat Show then you no doubt saw the daily show publications distributed throughout the show featuring near real-time content and photos from the show. And if you have any...
Survey reinforces value of boating and fishing for couples to enjoy together Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing campaign releases a new survey on September 25, 2013 that outdoor activities like fishing and boating are viewed favorably with couples. The survey was conducted among men and women currently in relationships on...
New patents protect marine sunshade design in Europe and China boating markets, expanding patent protection globally SureShade, the U.S. based designer and manufacturer of marine sunshade systems, has announced on August 12, 2013 that they have received a Notice of Approval in both Europe and China for technology patents protecting their automated sunshade system...
National Grow Boating marketing initiative makes headway promoting the boating lifestyle and boating experience in U.S. and Canada Discover Boating, the recreational boating industry’s public relations effort managed by the National Marine Manufacturer’s Association (NMMA) for North America, has released results on July 29, 2013 of their Grow Boating industry-wide marketing campaign. The mid-year...
Marine businesses can tap into a new private label program to ‘Build Your Own Brand’ with popular stand up paddle boards SUP ATX, the world’s largest manufacturer of stand up paddle boards, is announcing the unveiling of a new private label solution for marine businesses to sell SUP ATX products under their own brand...
Campaign for Safe Rider Pledge promotes PWC safety with public service announcements and user submitted videos on social media The Personal Watercraft Industry Association (PWIA), an association representing U.S. personal watercraft manufacturers, has announced the launch of a new campaign on July 3, 2013 aimed at growing the safe use of personal watercraft (PWC)....