Massachusetts Marine Trade Educational Trust releases new boating industry video and boating careers website with a focus on local marine jobs The Massachusetts Marine Trades Educational Trust, working with the Massachusetts Marine Trades Association (MMTA), just released a new video highlighting the boating industry, with a focus on industry jobs in Massachusetts. The video will...
Discover Boating’s “Vacation on Demand” campaign connects the kind of feelings and experiences that come with boating to feeling of being on vacation Discover Boating – the recreational boating industry’s effort to increase boating participation – is focusing its 2017 campaign on introducing people to boating and building a pipeline of first-time boat buyers. The strategy...
Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2015 during the 2016 Miami International Boat Show Industry Breakfast event. The “Neptune Awards for Marketing Excellence” honors marketing work from marine businesses based on categories defined by MMA. “There were 97 entries in 13 categories,...
National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating The National Marine Manufacturers Association (NMMA) has partnered with the U.S. Travel Association as a Project Time Off coalition member to help promote the importance of taking time off. The focused campaign aims to reshape the perceptions and change...
IBEX Marine Millennials supports the next generation of marine industry leaders under the age of 35 The International Boatbuilders and Exhibition Conference (IBEX), has created a new program called IBEX Marine Millennials aimed at nurturing the next generation of professionals in the boating industry. The program will kick off at the 2015 IBEX event held...
Marketing campaign strategies and objectives shared with boating industry stakeholders Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2015 marketing plan during a webinar to marine industry stakeholders on May 19, 2015. Led by Discover Boating...
52 ideas from some of the best boat dealers in the North America for sales, marketing, customer satisfaction and dealer service The 2015 “Best Ideas” white paper, published by Boating Industry magazine and sponsored by Dominion Marine Media, offers a showcase of some of the best ideas gathered from dealers at the 2014 Marine Dealer Conference...
Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2014 during the 2015 Miami International Boat Show Industry Breakfast event. The “Neptune Awards for Marketing Excellence” honors marketing work from marine businesses based on categories defined by MMA. According to Wanda Kenton Smith, president of MMA (and...
NSBC invites boaters and marine businesses to kick-off the holiday giving season with #GivingTuesday on December 2, 2014 The National Safe Boating Council (NSBC) announces that they will be part of a worldwide charitable call to action known as #GivingTuesday on Tuesday December 2, 2014. #GivingTuesday is a global day dedicated to giving back. On...
Campaign grew boating awareness and interest in U.S. and Canada delivering 1.8 million visitors to boat manufacturers [INFOGRAPHIC] Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, reports fiscal year 2014 (October 2013 – September 2014) campaign results grew both awareness and...