IBEX Show Marketing

2014 IBEX Show Marketing Highlights

Recap of the 2014 International Boatbuilder Exhibition and Conference marketing efforts and award winners The International BoatBuilders’ Exhibition and Conference (IBEX), owned and produced by Professional BoatBuilder magazine and the National Marine Manufacturers Association (NMMA), is the marine industry’s largest technical trade event. IBEX reports that this year’s show is sold out with 573 exhibiting...

boating advocacy marketing toolkit

New Boating Advocacy Marketing Toolkit Available for Marine Businesses

NMMA creates toolkit of marketing materials to communicate and promote recreational boating industry issues The National Marine Manufacturer’s Association (NMMA) has released a new Advocacy Marketing Toolkit giving marine businesses resources and materials to promote issues important to the recreational boating industry. The new advocacy marketing resource center from NMMA has been added to...

USA-Water-Ski-Foundation

USA Water Ski Foundation Launches New Website

New dynamic website features improved navigation, better search functionality, social media interactivity and quick access to content The USA Water Ski Foundation has announced the launch of a new website on July 1, 2014 that will support water skiing and all towed water sports in the United States. The new USA Water Ski Foundation website will feature improved navigation, better...

national safe boating week resources

Tools to Help Promote National Safe Boating Week

Resources for marine businesses to get on board with promoting safe boating week and throughout boating season – with links to share on social media (updated for 2016) Every year the recreational boating industry joins forces to recognize and emphasize the importance of safe boating practices during National Safe Boating Week. The week-long promotion...

discover boating 2014 marketing

Discover Boating Shares 2014 Marketing Plan Details

Integrated marketing plan includes strategies and tactics to build awareness for boating and connect consumers to boat manufacturers Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2014 marketing plan during a webinar to marine industry stakeholders on...

Discover Boating logo

Discover Boating Releases Interim Marketing Campaign Results

National Grow Boating marketing initiative makes headway promoting the boating lifestyle and boating experience in U.S. and Canada Discover Boating, the recreational boating industry’s public relations effort managed by the National Marine Manufacturer’s Association (NMMA) for North America, has released results on July 29, 2013 of their Grow Boating industry-wide marketing campaign. The mid-year...