Recap of the 2014 International Boatbuilder Exhibition and Conference marketing efforts and award winners The International BoatBuilders’ Exhibition and Conference (IBEX), owned and produced by Professional BoatBuilder magazine and the National Marine Manufacturers Association (NMMA), is the marine industry’s largest technical trade event. IBEX reports that this year’s show is sold out with 573 exhibiting companies...
NMMA creates toolkit of marketing materials to communicate and promote recreational boating industry issues The National Marine Manufacturer’s Association (NMMA) has released a new Advocacy Marketing Toolkit giving marine businesses resources and materials to promote issues important to the recreational boating industry. The new advocacy marketing resource center from NMMA has been added to nmma.org,...
New dynamic website features improved navigation, better search functionality, social media interactivity and quick access to content The USA Water Ski Foundation has announced the launch of a new website on July 1, 2014 that will support water skiing and all towed water sports in the United States. The new USA Water Ski Foundation website will feature improved navigation, better search...
Yacht club heritage project aims to collect, present, and preserve the rich history of American sailing The National Sailing Hall of Fame (NSHOF) and Gowrie Group, an independent marine insurance group in the U.S., have announced a new partnership that will help to share heritage stories of yacht clubs and sailing organizations. The National Sailing...
Resources for marine businesses to get on board with promoting safe boating week and throughout boating season – with links to share on social media (updated for 2016) Every year the recreational boating industry joins forces to recognize and emphasize the importance of safe boating practices during National Safe Boating Week. The week-long promotion serves...
Integrated marketing plan includes strategies and tactics to build awareness for boating and connect consumers to boat manufacturers Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2014 marketing plan during a webinar to marine industry stakeholders on April...
Statewide program aims to increase fishing license sales and boat registrations – boosting revenue and participation across U.S. states The Recreational Boating and Fishing Foundation (RBFF) has announced the launch of a direct marketing programs to be funded and implemented by RBFF on behalf of 40 state agencies for the State Fishing License Marketing Program and...
National Grow Boating marketing initiative makes headway promoting the boating lifestyle and boating experience in U.S. and Canada Discover Boating, the recreational boating industry’s public relations effort managed by the National Marine Manufacturer’s Association (NMMA) for North America, has released results on July 29, 2013 of their Grow Boating industry-wide marketing campaign. The mid-year marketing...
Tips on how to grow your company’s website traffic and content with guest blog posts or contributing articles on relevant industry topics You’ve heard the old saying: Content is king. In today’s world of social media and online competition, new and fresh content keeps the traffic flowing. Accepting guest posts or contributor articles can be a great...
MRAA expands partnership with Lighthouse Media Solutions to handle all advertising and marketing for Marine Dealer Conference & Expo The Marine Retailers Association of the Americas (MRAA) has announced on July 2, 2013 that they have named Lighthouse Media Solutions the official marketing partner for their 2013 Marine Dealers Conference & EXPO (MDCE). Lighthouse Media...