Rethink your marine marketing with a focus on getting butts onto and into boats The end result of nearly every advertising, marketing, or sales promotion effort, using digital or legacy-based media is to “sell something.” Retailers need to get bodies to fill clothing lines, fill their bellies, or cover their feet with socks, shoes, and...
Using consumer buying psychology techniques to price and market your boat listings for faster sales A version of this article originally appeared on Yacht Sales Academy. Do you know which visual or psychological techniques to use to reduce the perception of your boat’s price? Perception determines reality in our lives. It can easily be influenced...
Nurturing your boat dealer leads can be the difference between driving sales and losing potential customers At the end of the day, the goal for your boat dealer marketing strategy is to drive sales, and generating and nurturing leads is a key part of the process. Collecting information from shoppers who are interacting with your...
Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, commissioned a comprehensive study on first-time boat buyers in an effort to improve the industry’s pipeline of boat buyers. Initial results of the study was shared at the 2016 IBEX Boatbuilders Exhibition and Conference revealing...
The Miami Boat Show just wrapped up and other boat shows across the country are also in full swing. You’ve likely got a handful of leads that you are itching to follow up with when you get back to the office. To make the most out of these leads, we’ve put together four tips that...
You may have heard this fact before, but over 90% of boat shoppers begin their search online. This means that their first impression of your vessel is through a simple set of photographs. As a boat broker you’ve undoubtedly already put time and energy into preparing your boat for listing. Now, the most important thing...
Part 2 in a series on Periscope marketing for the boating industry One of the nicest things about doing a two-part article about Periscope like this is that I don’t have to spend half of the article explaining just what Periscope actually is since I’ve already explained it in part one… A quick recap will...
After investing ample time, money and resources into preparing for your year of boat shows and trade events, it would be a shame for all hard work and efforts to go to waste on the day. Instead of hoping for the best, a little foresight, and a lot planning and strategic collaboration can ensure that...
More boat builders are offering “sneak peeks” with regional boat shows & social media to move up the timeline for sales & marketing of new boats Debuting new innovative boat models is big business in the boating industry. New boat designs are often years in the making and builders have a lot riding on a successful...
Limited time offer to download free copy of Marine Marketing Strategies book Author and Marketing Coach, Matt Sellhorst announces he will be giving away copies of his book for boat dealers; “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships...