Pay-per-lead boat marketplace to seamlessly integrate with ARI-powered website panel ARI Network Services – an award-winning provider of marketing services to help dealers, equipment manufacturers and distributors in the boating industry – has announced today that its Endeavor dealer website platform for marine dealers now integrates with Moreboats.com, a pay-per-lead and pay-per-call marine inventory marketplace. The...
How emotions and bias can influence buying behavior – marketing tips for the boating industry to leverage and convert more customers [INFOGRAPHIC] It’s no surprise that emotions have a big influence on a boat purchase – after all, marketing the “boating experience” is one of the biggest trends in marine marketing right now. Many feel that we...
Boat brokers, dealers or builders now have access to a new course dedicated to selling more boats New online virtual boat show company Boat Show Avenue recently launched a new training program dedicated to marine sales professionals called “The 30 Secrets to Boat Sales” via its sales blog on Yacht Sales Academy. This initiative was...
How boat builders and dealers can maximize sales opportunities and sell more boats at shows A version of this article originally appeared on Yacht Sales Academy Boat shows tend to be one of the most expensive forms of marketing in the marine industry. Millions are wasted every year at boat shows. Expensive booths. Costly travel. Cleaning...
Boat dealers can list boats for sale and receive leads at no charge for 30 days Moreboats.com, the leading pay-per-lead boating marketplace, announced the launch of a 30-day boat listing trial. Starting March 2, boat dealers are able to list their entire inventory and receive inquiries from prospective buyers at no charge during the trial...
PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that are...
Website build a boat program lets boat buyers create and customize their ideal Monterey Boat Monterey Boats, a leading independent boat manufacturer, has announced a newly redesigned web-based tool that lets boat buyers build a Monterey per their specifications. The redesigned web tool functions much like similar tools found on car manufacturer websites. Buyers select a...
Non-verbal cues that boat dealers should be paying attention to on the sales floor “A picture is worth a thousand words” may ring truer for some than others, but all of us speak volumes to others without uttering a word. As most large purchase transactions include face-to-face interaction (like boat sales), it may be very...
Canadian new and used boat listing site gets optimization and performance upgrades Digital media publishers of Canadian marine & powersports listing sites, Digital Era Media Inc. (Think DEM), has announced the launch of the 5th generation of their MyDealers.ca publishing platform on their new and used boat listing site BoatDealers.ca. The complete website redesign features numerous improvements,...
Making your verbal and written sales communications more engaging in a digital world so buyers take action The explosion of electronic communication is both a blessing and a curse to our culture. On one hand, it allows people to be continuously connected, which should allow marketers greater and more personal reach when properly managed. The...