Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...
Marine Retailers Association of the Americas (MRAA) launches video contest “I am MRAA” to marine retailers on Facebook The Marine Retailers Association of the Americas (MRAA) has launched a members-only social media contest that encourages marine retailsers to create a short video about the impact of MRAA membership on their business and post it on their respective Facebook...
Builders and dealers lure in new boaters and buyers with new features and options that have maximum impact on the boating experience There’s a balance between high-tech features that drive up the cost of the boat, and adding features that really matter to boaters – features that provide maximum impact on their attraction to boating....
Created by sailing enthusiasts in the UK, Boatshed grows to 50 yacht brokerage locations worldwide and offers private label brokerage technology Many businesses in the marine industry were started by boaters with a passion for boating. They found a way to make a living surrounded by the life they love. Along the way, many have...
Marine Marketing Strategies book helps boat dealers maximize marketing budgets Author and Marketing Coach, Matt Sellhorst announces the release of a new book; “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships Quest for Higher Profits” via Lulu Publishing. Based...
Interactive, hands-on features and special events attract more boat show attendees and help to highlight the boating lifestyle during off-season winter months There’s a trend of adding interactive features at boat shows, and winter boat shows are no exception. In fact, the idea of experiencing the boating lifestyle in an indoor maritime oasis is an...
Game-changing software platform for marine dealer management will debut at 2013 Marine Dealer Conference & Expo Dominion Marine Media, the division of Dominion Enterprises that operates recreational boating web portals Yachtworld.com, Boattrader.com and Boats.com have announced on November 8, 2013 that they will be launching a new software platform that will be a game-changing solution for...
Brunswick certified dealers will have free access to one-on-one online marketing workshops on digital and social media marketing Brunswick Dealer Advantage, the dealer services team of Brunswick Corporation, has announced on October 22, 2013 that they have teamed up with Dominion Marine Media to offer a free online marketing training program to Brunswick certified dealers...
Updated website to offer bold imagery, streamlined navigation, boating resources and quick access to yachts for sale YachtWorld.com, the online site for boat broker worldwide that is part of Dominion Marine Media, announces on October 16, 2013 the launch of the newly updated and redesigned website for Galati Yacht Sales. The new website is...
Video promotional offer to showcase motoryachts from 70 to 140 feet while growing broker’s digital assets Fort Lauderdale FL based 26 North Yachts announced on October 7, 2013 that are launching a free hi-definition video promotion to motoryacht owners. The boutique brokerage house specializes in the 70 to 140 foot niche segment and hopes to use...