Tips to boost your local visibility with Google, local directories and other online channels A version of this article originally appeared on Small Business Marketing Tools While many businesses strive to gain maximum exposure online, it is important to remember your local market. Especially for those with a physical location (like a marina or boat dealer),...
How emotions and bias can influence buying behavior – marketing tips for the boating industry to leverage and convert more customers [INFOGRAPHIC] It’s no surprise that emotions have a big influence on a boat purchase – after all, marketing the “boating experience” is one of the biggest trends in marine marketing right now. Many feel that we...
Boat brokers, dealers or builders now have access to a new course dedicated to selling more boats New online virtual boat show company Boat Show Avenue recently launched a new training program dedicated to marine sales professionals called “The 30 Secrets to Boat Sales” via its sales blog on Yacht Sales Academy. This initiative was...
How boat builders and dealers can maximize sales opportunities and sell more boats at shows A version of this article originally appeared on Yacht Sales Academy Boat shows tend to be one of the most expensive forms of marketing in the marine industry. Millions are wasted every year at boat shows. Expensive booths. Costly travel. Cleaning...
52 ideas from some of the best boat dealers in the North America for sales, marketing, customer satisfaction and dealer service The 2015 “Best Ideas” white paper, published by Boating Industry magazine and sponsored by Dominion Marine Media, offers a showcase of some of the best ideas gathered from dealers at the 2014 Marine Dealer Conference...
Boat dealers can list boats for sale and receive leads at no charge for 30 days Moreboats.com, the leading pay-per-lead boating marketplace, announced the launch of a 30-day boat listing trial. Starting March 2, boat dealers are able to list their entire inventory and receive inquiries from prospective buyers at no charge during the trial...
PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that are...
Website build a boat program lets boat buyers create and customize their ideal Monterey Boat Monterey Boats, a leading independent boat manufacturer, has announced a newly redesigned web-based tool that lets boat buyers build a Monterey per their specifications. The redesigned web tool functions much like similar tools found on car manufacturer websites. Buyers select a...
Prepare your team to get the most value out of your boat show exhibit investment Many organisations and individuals invest large amounts of money on stands and resources at exhibitions. If you are one of these organisations or individuals, are you really getting value for money, or are throwing money down the drain? Every year,...
Canadian new and used boat listing site gets optimization and performance upgrades Digital media publishers of Canadian marine & powersports listing sites, Digital Era Media Inc. (Think DEM), has announced the launch of the 5th generation of their MyDealers.ca publishing platform on their new and used boat listing site BoatDealers.ca. The complete website redesign features numerous improvements,...