Brunswick and Dominion Marine Media Launch Propel Online Marketing Program

marketing planBrunswick Dominion Media Propel Marketing ProgramBrunswick certified dealers will have free access to one-on-one online marketing workshops on digital and social media marketing

Brunswick Dealer Advantage, the dealer services team of Brunswick Corporation, has announced on October 22, 2013 that they have teamed up with Dominion Marine Media to offer a free online marketing training program to Brunswick certified dealers called “Propel” that will help dealers with both digital and social media marketing efforts.

The Propel online marketing program consists of two webinar workshops – digital marketing and social media marketing – conducted by Dominion Marine Media marketing experts. The digital marketing session will cover search engine optimization, search engine marketing, effective website design, email marketing, online advertising and more.  The social media session will focus on how to successfully engage, build and convert new customer relationships with effective social media marketing through leading social media sites most often used by dealers (such as Facebook, Google+ and YouTube).

“The rapidly evolving world of digital and social media means that we as an industry need to constantly evolve as well to best serve our customer’s needs,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “Propel teaches the latest and best practices for engaging with buyers in the digital marketplace. It’s another way we can help our dealers to grow and prosper.”

According to Brunswick Boat Group President Andy Graves, “These days, 89 percent of all consumers start their buying process with research online.” Brunswick chose to work with Dominion Marine Media as a leader in online marketing expertise in the marine industry. Many Brunswick dealers are already taking advantage of exclusive boat inventory advertising discounts with Dominion Marine Media on Boat Trader and boats.com through the Brunswick Dealer Advantage program.

The Propel online marketing workshops will be offered as a free exclusive reward for Brunswick certified boat dealerships in the U.S. and Canada as part of their effort to promote continuous dealership improvement. Brunswick Certified dealers can sign up for the Propel online marketing program at any time as one of the many advantages of the Brunswick Dealer Advantage Program.

Marine Marketing Best Practices

The new Propel online marketing program gives dealers access to some of the latest trends and techniques in online marketing for the boating industry. By partnering with a company that specializes in online advertising and marketing solutions for dealers (due to their expertise from Boat Trader, boats.com and YachtWorld), participants can get a competitive advantage and have greater success with their online marketing efforts.



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