Y.CO becomes first luxury brand to use single letter domain name, positioning company as digital marketing leader Y.CO, a Monaco based superyacht brokerage and management company formerly known as The Yacht Company, has announced on September 25, 2013 that they acquired the valuable Y.CO domain name in an effort to reinforce their company’s position...
Make Waves promotion gives hotel guests a free one day boat rental with hotel packages Naples Bay Resort & Spa, a member of Personal Luxury Resorts & Hotels® in Naples Florida, has announced on September 19, 2013 a new promotional package called Make Waves. The Make Waves getaway package will give hotel guests an opportunity...
New website showcases a device protection solution for iPads on boats with special pricing deal Global Navigation Authority LLC, a designer and builder of patent-pending waterproof protective solutions for consumer electronics devices, announced on September 17, 2013 the launch of a new website for their LIFEJACKET (TM) waterproof iPad case along with a promotional...
New Yanmar Premium Brand project to include new logo, concept boat, diesel engine and marine wear lines Yanmar, marine engine manufacturer, has unveiled a new “Premium Brand Project” during the America’s Cup on September 16, 2013 that aims to build its brand across new channels. According to the company release, the Premium Branding...
New “Boating and Yachting” Campaign aimed at growing the boating industry to run in both print and online formats Mediaplanet, a leading independent publisher of content-marketing campaigns, has announced on September 4, 2013 that they are set to launch a new marketing campaign aimed at growing all aspects of the recreational boating industry. Mediaplanet’s “Boating and...
MarineMax partners with Azimut Yachts to host 2013 Newport Azimut Gala attracting over 150 boat owners MarineMax, the world’s largest recreational boat and yacht dealer, has announced on August 30, 2013 the successful completion of the 2013 Newport Azimut Gala to celebrate Azimut Yacht owners in the Newport, RI area. The customer event was...
Marina and boat dealer sites best practices in customer service for long-standing success in the marine industry Hutchinson’s Boat Works and Marina, one of the longest operating boat businesses on the St. Lawrence River in NY, has announced on August 28, 2013 that they are celebrating 105 years in business as a boat dealer and...
Growing rental by owner company doubles boat and powersports listings and rental clients in summer of 2013 Fun2Rent.com, a nationwide peer-to-peer rental company for powersports, has announced on August 16, 2013 that they have already doubled their business in the summer of 2013 for both the number of owner listings and the number of...
PILOT DMS system offers boat dealers both POS and online-sales functionality with product integration from boating parts manufacturers Crowley Systems, a leading provider of cloud-based retail solutions for the boating, powersports and outdoor equipment industries, announced on August 15, 2013 the introduction of a new Dealer Management System (DMS) designed for marine and powersports dealers...
Green boating product innovations to be honored by West Marine with a $10,000 prize award West Marine, the largest supplier of boating products and accessories in North America, has announced on August 12, 2013 they are now accepting nominations for their fifth annual award program honoring green product innovations in the marine industry. The...